// field guides
Read the field guides.
Practical guides for Australian trades and local businesses: what to put on the website, how to run a Google Business Profile and what each marketing channel costs. Free to read, with no email sign-up.
Plumbing & gas
Field notes for this trade. For a quoted build, see the plumbing website page.
Marketing for Plumbers in Australia: What to Do First
Marketing for plumbers in Australia, in order: the free Google profile, the hours you answer, job and suburb pages, licences, reviews, then paid leads.
read the guidePlumber Website Design: 10 Examples from Real Plumbing Sites
Plumber website design in 10 examples from two live Australian plumbing sites, each with a screenshot, what it shows and why a plumber's customer needs it.
read the guideRoofing & restoration
Field notes for this trade. For a quoted build, see the roofing website page.
Carpentry
Field notes for this trade. For a quoted build, see the carpentry website page.
Builders & construction
Field notes for this trade. For a quoted build, see the builder website page.
Tiling
Field notes for this trade. For a quoted build, see the tiling website page.
Painting
Field notes for this trade. For a quoted build, see the painting website page.
Greengrocers
Field notes for this trade. For a quoted build, see the greengrocer website page.
Accountants & bookkeepers
Field notes for this field. For a quoted build, see the accounting website page.
Marketing for Accountants in Australia: What to Do First
Marketing for accountants and bookkeepers in Australia, in order: the TPB Register, Google profile, service and fee pages, reviews, referrals and email.
read the guideTax Agent Registration Number: What to Show on Your Website
Where a tax or BAS agent's registration number, the TPB's registered symbol and a Register link go on an accounting website, and how to keep them current.
read the guideMortgage brokers
Field notes for this field. For a quoted build, see the mortgage broker website page.
Real estate & developers
Field notes for this field. For a quoted build, see the real estate website page.
REAXML Explained: How Listings Get From the CRM to Your Website
What REAXML is, how agency CRMs send listings to realestate.com.au and to the agency's own website, what a developer needs, and what goes wrong with feeds.
read the guideWA Real Estate Advertising Rules for Agents and Developers
What a WA agency or developer website shows on every listing: the endorsed business name, office number, agent titles and the authorised price wording.
read the guideLaw firms
Field notes for this field. For a quoted build, see the law firm website page.
All trades
Cost, DIY, local SEO and examples that apply across trades. If you want a website built, see web design in Perth.
Licence Numbers on Tradie Websites in WA: What Each Trade Must Show
The licence or registration number WA electricians, plumbers, builders and painters show in their ads, and where it goes on a website so customers can check.
read the guideGoogle Business Profile Verification: Video, Postcard and What to Do When It Fails
How Google Business Profile verification works: the methods Google offers, what to film for a tradie's video, postcard rules and what to do if it fails.
read the guideHow to Get a Fake or Unfair Google Review Removed: What Google Will and Won't Do
What Google removes and what it leaves up, how to report a review that breaks its policies, the one-time appeal, extortion scams and missing reviews.
read the guideSomeone Else Owns Your Google Business Profile? How to Get Access Back
How to check who controls your Google Business Profile, request access, use the three-day window, add a manager safely and keep the business as the owner.
read the guideGoogle Business Profile Suspended in Australia: How to Appeal
Google Business Profile suspended? How to appeal in Australia: read the reason, fix the profile, gather evidence and check for a restricted account.
read the guideIs hipages Worth It for Tradies? The Costs, the Contract and the Alternatives
hipages prices from its own membership page, the cost per won job, the contract terms to get in writing, and Bark, ServiceSeeking and Airtasker compared.
read the guideMarketing for Tradies: What to Do First and What Each Channel Costs
A plain order of work for marketing a trade business in Australia: what you own, what you earn, what you rent, what each costs and where to read more.
read the guideAI Search for Local Businesses in Australia: What Actually Helps
A practical guide to helping a local business become discoverable in Google AI features and ChatGPT search without special markup claims.
read the guideTradie and Local Business Website Examples: Six Kovus Teardowns
Tradie website examples: six real Australian builds, five trades and a greengrocer, annotated for the hero, proof, navigation, local SEO and enquiries.
read the guideGoogle Review Request Templates for Tradies: SMS and Email
Copy-ready Australian review request and reply templates, plus Google's current link, QR code and incentive rules for local businesses.
read the guideService Pages vs Suburb Pages for Tradies: What to Build First
A practical Australian guide to service pages, suburb pages, site structure and avoiding thin location content that helps nobody.
read the guideTradie Website and Local SEO Checklist: 30 Practical Checks
A 30-point Australian checklist covering Google Business Profile, service pages, local proof, enquiries, speed and measurement.
read the guideWix vs a Professional Website for Tradies: A Field Guide
A fair comparison of DIY website builders and a purpose-built trade site: when DIY works, where it hits a wall and what it costs over three years.
read the guideWhat a Tradie Website Needs to Support Local Search in Australia
A practical framework for tradie website pages, enquiry paths, machine-readable facts, useful content and measurement, with links to every trade guide.
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