Google Review Request Templates for Tradies: SMS and Email

The short answer

Ask for a Google review after the job is complete, use one direct link and keep the message personal. Do not offer a discount, prize or free service. Do not tell the customer what rating to leave or give them wording to copy.

Google explicitly allows businesses to share a review link or QR code through receipts, thank-you emails, chat, WhatsApp and Facebook. Google also says reviews must reflect a genuine experience and incentives are prohibited. See Google’s review link and QR code instructions.

The templates below are starting points. Replace the bracketed text and keep the message consistent with how the business normally speaks.

Create the direct Google review link

On a computer browser:

1. Open the Google Business Profile.
2. Select Read reviews.
3. Select Get more reviews and then the share icon.
4. Copy the review link or download the QR code.

Google says the QR code is currently generated on a computer browser, not on mobile. Save the direct link in the phone, quoting system or job-completion workflow so it is easy to send after each completed job.

SMS templates for completed jobs

Straight and personal

Hi [first name], thanks again for having us out for the [job]. If you have a minute, would you mind leaving an honest Google review? It helps local customers work out if we’re the right fit. [review link]

Short version

Thanks for choosing [business name], [first name]. If you would like to leave a Google review, here is the direct link: [review link]

After the customer confirms the result

Glad to hear the [job] is sorted. If you have 30 seconds, an honest review would be appreciated: [review link]. Thanks, [name] from [business name].

For a project completed over several days

Hi [first name], thanks for trusting us with the [project]. We appreciated working at your place. If you would like to share your experience, this link goes straight to our Google reviews: [review link]

For a repeat customer

Thanks for calling us back for the [job], [first name]. Repeat work means a lot. If you have not reviewed us before and would like to, here is the direct link: [review link]

Do not add “five-star” to the request. The customer should choose the rating and wording.

Email templates

Simple thank-you email

Subject: Thanks for choosing [business name]

Hi [first name],

Thanks for choosing us for the [job]. If you have a minute, we would appreciate an honest Google review about your experience.

[Leave a Google review]

Your feedback helps other local customers understand what it is like to work with us.

Regards,

[name]
[business name]

Project handover email

Subject: Your [project] is complete

Hi [first name],

The [project] is now complete. Your final documents and care information are attached.

If you would like to share your experience, you can leave a Google review here:

[review link]

Thank you for trusting [business name] with the work.

Regards,

[name]

Review request inside an invoice email

Keep the invoice as the primary purpose. Add one line after the payment and contact information:

If the work is complete and you would like to leave an honest Google review, use this direct link: [review link]

Review reply templates

Replies should sound like the business, mention the actual service where appropriate and avoid repeating the customer’s private details.

Positive review

Thanks, [first name]. We appreciate you choosing us for the [service]. Glad the job went smoothly.

Positive review with a useful detail

Thanks for the review, [first name]. It was good to get the [specific issue] sorted and leave everything ready to use.

Brief positive review

Thanks for taking the time to leave a review, [first name]. We appreciate it.

Mixed review with a genuine concern

Thanks for the feedback, [first name]. The delay you mentioned was not the experience we aim to provide. We have reviewed what happened and will contact you directly to discuss it.

Negative review where more information is needed

Hi [first name], we are sorry to read this. We cannot identify the job from the details shown here. Please contact [phone or email] with the job address or invoice number so we can investigate and respond properly.

Negative review about a confirmed mistake

Hi [first name], you are right that we should have handled this better. We have contacted you directly to put it right and have changed [brief process detail] to reduce the chance of it happening again.

Do not argue in public, publish private job details or pressure the reviewer to edit the rating. Fix the underlying issue first.

What Google’s policy allows

Google’s guidance permits:

• reminding genuine customers to leave a review
• sharing a direct review link
• sharing a Google-generated QR code
• including the link in receipts, emails or chat
• replying to positive and negative reviews

Google prohibits incentives such as free or discounted goods or services in exchange for reviews. Its prohibited content policy also prohibits fake engagement and content that does not reflect a genuine experience.

Use the same review request process for genuine customers. Do not create staff reviews, write reviews for customers, use multiple accounts or ask customers to include a prepared keyword sentence.

Put the request into the job workflow

A simple workflow is enough:

1. Mark the job complete.
2. Confirm the customer has received the result or handover information.
3. Send the normal thank-you message with the direct review link.
4. Record that the request was sent so the customer is not repeatedly chased.
5. Reply when a review appears.

The system should make a genuine request easy. It should not manufacture urgency or manipulate the rating.

What to read next

Use the Google Business Profile optimisation guide to review the whole listing. Then use the tradie website and local SEO checklist to check how reviews, project proof and enquiry paths work together.