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Kovus

Roofing website design that proves the roof.

Websites for roofers have to prove the work. A COLORBOND re-roof is a five-figure buy priced per square or per m2. Tile restoration and storm claims are different jobs with different proof. Show your own sheet, the asbestos ticket and the warranty that is actually yours, or the owner shops the next drone still. Builds cost A$500 to A$1,000; see pricing.

// the problem

What a re-roof buyer needs besides a stock drone still.

  • COLORBOND, tile, restoration and storm on one homepage

    A metal re-roof, a rebed-and-repoint, a leaking valley and an insurance scope are four purchases. 'Tile to COLORBOND cost Perth' is a per-square shop. Restoration is a membrane and pointing conversation. Storm work is a tarp and an assessor. One red-and-blue template with three bullets makes the owner compare on price because the site gave them nothing else.

  • Library roofs instead of your own drone stills

    A labelled drone frame of your own Custom Orb or Klip-Lok, in Monument or Surfmist, in a named suburb, is project evidence. A blue-sky library roof is not. Restoration work needs the same honesty: before and after of the actual tile, not a stock terracotta close-up. If the photo could belong to any crew, the five-figure buyer treats you as any crew.

  • Asbestos ticket and two warranties in the footer

    Older Perth houses still carry bonded asbestos on eaves, old corrugated and some outbuildings. The class B ticket belongs next to public liability where that work is in scope. Buyers also mix up two warranties. BlueScope covers the steel. Your workmanship warranty covers fixings, flashings, penetrations and gutters. Conflating them gets found out at quote stage.

  • Storm season with only a quote form as the door

    Cold fronts from May through September, plus summer thunderstorms, dump leak and insurance work onto crews that still hide behind 'get a quote'. If you take insurance jobs, the site needs a storm path that explains photos, like-for-like scope and the assessor, without promising a payout. If you do not take them, say so, or the 2am leak buries the COLORBOND diary.

A COLORBOND re-roof, a tile restoration, a leaking valley and a storm claim are four different purchases. “Tile to COLORBOND cost Perth” is a per-square or per-m2 shop for Custom Orb, Trimdek or Klip-Lok in a named colour (Monument, Surfmist, Woodland Grey, Night Sky). “Roof restoration northern suburbs” is rebed, repoint and reseal, and an honest no when the tile will not take another coat. “Emergency roof leak” is tonight’s tarp. “Storm damage roofer insurance” is a scope of works and an assessor. A site that flattens those four into one red-and-blue layout and a stock roof under a blue sky leaves the owner comparing crews on a phone with only price to go on.

The crew that shows their own finished sheet, in a named suburb, looks like they have already been on a roof like this. Northern-suburb tile estates and coastal metal are not the same buyer. That is the difference between a five-figure diary and a quote that never comes back.

Proof on a roofing site is a drone still of your own work, not a library sky. Label the frame: profile, colour, suburb, full re-roof or restoration. Restoration jobs need the before as well as the after, on the actual tile, or the owner assumes the pretty photo is someone else’s. Pierce-fixed Custom Orb and concealed-fix Klip-Lok raise different questions about penetrations and walking the sheet, and the re-roof page should say which you actually install.

Older Perth houses still carry bonded asbestos on eaves, old corrugated and some outbuildings, so the class B ticket sits with public liability where that work is real. Then separate the two warranties before quote stage does it for you. BlueScope’s product warranty lives on the steel. Your workmanship warranty lives on fixings, flashings, penetrations, valleys and gutters. Say what is excluded: tile that will not reseal, rusted battens, rotten fascia. Guttering is its own product, priced per linear metre (quad, sheerline, downpipes, sumps), not a bullet under “we also do roofs”.

From May through September the diary fills with leak calls and insurance scopes. Summer thunderstorms add another spike. A blog post about storms does not take those jobs. A path on the site does. If insurance work is in scope, that path should explain what to photograph after a cold front, what like-for-like means, how you meet the assessor, and that you will not promise a payout the insurer has not approved.

If insurance work is out of scope, say so, and keep restoration and re-roof enquiries on their own pages so a 2am leak does not bury the COLORBOND week. Re-roof copy should name sarking, Anticon and flashing details because that is what a careful owner is trying to compare once the colour is picked. Coastal jobs may also need a different COLORBOND spec than an inland tile-to-metal. None of that belongs in a generic “we service all Perth suburbs” paragraph.

The pages a roofing site needs

The two live Kovus roofing builds are written up as case studies: McDonald Roofing Company and Mandurah Roofing Services. For any roofing business, the core page set runs:

  • A labelled drone still of the crew’s own finished sheet (profile, colour, suburb).
  • Separate URLs for metal re-roof, tile restoration, leak repair, guttering, and a storm or insurance path.
  • A trust block that separates the BlueScope product warranty from the workmanship warranty, and shows a class B asbestos ticket only where that work is in scope.
  • Each licence or registration you hold shown on the page for the work it covers, not as one badge across the site.

Licence rules differ by state and by the work, so treat this as general guidance on what to show, not legal advice, and confirm what applies with Building and Energy or your state regulator before you publish.

Ten patterns from two live roofing sites are in the roofing website design examples. The monthly search work for leak, repair, restoration and re-roof searches after launch is on SEO for roofers.

// the numbers

Checked before launch, then measured against the baseline.

Checked

Mobile, accessibility and technical search checks recorded before launch

/ Launch QA

Measured

Agreed enquiry events and available search data reported against the baseline

/ Client reporting

// prices and terms

What a website for roofers costs.

Website build
A$500 to A$1,000, quoted in writing for the pages and integrations the business needs. A Premium build for a bigger site starts at A$1,000. What Premium covers.
Hosting and edits
A$97 a month covers hosting, security, backups and unlimited edits. What website maintenance covers.
SEO and Google Business Profile
From A$197 a month, adding Business Profile work, Search Console, directory listings, review requests and a monthly report. SEO for roofers.

A quote-scoped one-off build is available without ongoing services, which are quoted separately. The client owns the website, content, domain and source code. Optional ongoing services are month-to-month with no minimum term. The client may cancel at any time, effective at the end of the current paid month. Full pricing and terms.

// straight answers

What roofers ask before a quote.

Should COLORBOND re-roofs and tile restoration be separate pages on a roofing website?
Yes. One is a per-square or per-m2 metal buy (Custom Orb, Trimdek, Klip-Lok, named colours). The other is rebed, repoint, reseal and whether the existing tile will even take it. Mixing them on one 'roofing services' page makes a restoration search look like a full re-roof and scares off the owner who was not shopping for COLORBOND.
Do I need to show an asbestos ticket on a Perth roofing website?
Show it if that work is in scope. Plenty of older Perth roofs and eaves still mean bonded asbestos, and a class B ticket is one of the first things a careful owner looks for on a five-figure job. If you do not hold it, do not advertise removal. Say how you deal with suspect material and who you bring in.
What is the difference between a BlueScope warranty and a workmanship warranty on the site?
BlueScope's product warranty sits on the steel. Your workmanship warranty sits on how it was fixed: flashings, screws, penetrations, gutters, valleys. Publish both, and say what is excluded (existing tile that will not reseal, rusted battens, rotten fascia). Sites that treat them as one badge get caught when the owner reads the fine print at quote stage.
How should a roofing website handle storm-season insurance work in WA?
With a dedicated storm path, or a clear no. If you take insurance jobs, explain what to photograph after a cold front, what like-for-like means, and how you meet the assessor, without promising the insurer's outcome. If you do not take insurance work, say so on that path and send leak repairs and re-roofs to the right pages so May to September does not swallow the diary.
Are drone photos of my own roofs more useful than a COLORBOND colour chart?
The drone still of your own roof is the proof. The colour chart is a product selector. You want both, labelled: profile, colour, suburb, and whether it was a full re-roof or a restoration. A colour chart on its own does not prove you have been on a roof in that postcode. A library image of someone else's sheet does even less.
How much does a website for roofers cost?
A standard roofing build costs A$500 to A$1,000. The written quote names each page it covers, such as COLORBOND re-roofs, tile restoration and storm repairs, along with the suburbs you work. A Premium build, for a bigger site built to a higher finish, starts at A$1,000. Ongoing work is optional: A$97 a month covers hosting, security, backups and unlimited edits, and from A$197 a month adds SEO and Google Business Profile work.
Who owns the roofing site and the photos on it?
The client owns the website, content, domain and source code from launch. On a roofing site, that means the project pages, your own roof photos and drone stills, and the warranty pages. The monthly plans are month to month with no minimum term, and cancelling takes effect at the end of the current paid month.
Will the site rank for re-roof and restoration searches?
That is Google's call, and no quote includes a ranking. The build gives each roofing job type and service suburb a page with your own photos, and covers the structured data and mobile speed search engines read. From there, the SEO plan handles the Business Profile, Search Console, listings and review requests month by month, and the report shows what moved.

// the framework

Scope the sheet, the restoration and the storm path separately.

A roofing and restoration site built around the actual buy, not a mixed template. How the five scoped areas work.

The same build sits behind all Kovus websites for tradies, scoped here to roofers.

// built from Perth

Northern-suburb tile estates are not a coastal metal re-roof.

Kovus is based in Perth. How roofing search splits across the metro is covered on Web Design Perth.

Scope a roofing site that proves the sheet.

Send a few drone stills of your own roofs, the suburbs you work and whether you take insurance jobs. Josh comes back with a written quote for the pages that show them.

Or call Josh on 0423 155 979 or email josh@kovus.dev.