Concreter website design that shows the finish.
Websites for concreters are judged on a visible finish and a per-square-metre from-rate. Driveway and floor quotes go to the crew whose own pour is on the page next to a number the owner can multiply by their slab size. Builds cost A$500 to A$1,000; see pricing.
// the problem
What a driveway buyer needs besides a stock grey slab.
Stock grey instead of your pour
Decorative concrete is tactile. A raking-light photo of your own exposed aggregate driveway at golden hour, or a honed and sealed floor, is the one asset a competitor cannot fake. A library slab tells the buyer this might not even be your work. Finish, pebble blend and suburb belong in the caption, not in an album titled 'gallery'.
Five finishes competing on one homepage
Exposed aggregate and Geostone decorative blends, polished and honed floors, plain grey slabs and shed pads, alfresco and patio pours, commercial hardstand. Each one is a different buyer, mix and search. A single 'we do concreting' page cannot carry a Dalkeith driveway, a Baldivis shed pad and a Welshpool hardstand at once.
Quote-only pages lose the m2 shopper
Buyers already have a slab size and they search 'exposed aggregate driveway cost per m2 Perth' or 'polished concrete floors per square metre'. They bounce off a silent form to whoever published a per-square-metre from-rate they can multiply. That figure does not have to be the final quote. It has to be a number on the page that earns the call, with the extras (steel, colour oxide, sealer, demolition) listed as what moves it.
No straight answer on cracking
All concrete cracks. Sites that hide that, or skip control joints, saw cuts and curing, lose the careful owner to the crew that says what is actually controlled. Public liability, any building registration you hold and a written workmanship position on joints belong next to the from-rate, not in a footer PDF.
Concrete is bought on what the buyer can see, then on a number they can multiply. They type “exposed aggregate driveway cost per m2 Perth” or “polished concrete floors Floreat” with a slab size already in mind, and they shortlist the crew whose own pour is on the page next to a from-rate per square metre.
Exposed aggregate and Holcim Geostone blends are one buyer: outdoor, pebble and oxide, a driveway they will look at every day. Polished or honed floors are another: grind, densifier, sealer, often inside, a different search and a different photo. Grey slabs and shed pads are thickness, mesh and MPa. Alfresco wants falls to a drain and a surface that is not a skating rink when wet. Commercial hardstand is a spec, not a Pinterest finish. A homepage that says “we do concreting” with a stock grey slab makes all five of those jobs compete, and lose, against a specialist page that only had to be honest about one mix.
The photo has to be the pour. Raking light across your own aggregate at the end of the day, a honed floor that actually reflects, a shed pad with the mesh and thickness visible in the pour shot, captioned with the suburb and the blend. Library concrete is the fastest way to look like a labour hire crew. Next to that photo belongs a from-rate per square metre, and the list of what moves it: demolition of the old slab, colour oxide, pebble choice, extra steel, sealer, tight access down a Dalkeith side path, a night pour in January heat.
Owners already have the length and width from a tape or a builder’s plan. They will not wait on a quote form to do the multiplication if a competitor has already done it for them. Perth summer pours set fast. Winter pours sit. The page that mentions curing, hot-weather placing and joint layout sounds like it has been on a deck. The page that does not, does not.
Cracking is the conversation the careful owner is already having in the search bar. All concrete cracks. Control joints and saw cuts are how that movement is directed. Hairline shrinkage is not a failed slab, and a driveway with no joints in a Baldivis estate is how you inherit someone else’s complaint. Say that on the site, point to AS 2870, the residential slabs and footings standard, where it applies, and write the workmanship position in the same register as the from-rate.
When you contract builder work direct, your building contractor registration belongs on the pages for that work and in the footer, and the guide to licence numbers on WA tradie websites shows where it can sit. When you are pouring under another builder’s permit, say that instead of borrowing a number. Public liability and, where you hold it, Certificate III in Concreting, sit beside the finish photos. That is the shortlist test for a decorative driveway in Dalkeith and a hardstand in Kewdale. Registration here is general information about what to show on a website, not legal advice: check the current rules with Building and Energy, or your own adviser, before you publish.
// built by Kovus
Client sites built by Kovus for other trades.
The concreting build on this page is CJH Concrete. These are client sites for other trades, each linked to its case study.
Metal roofing and cladding McDonald Roofing Company Wangara, Perth 12 service-area pages grouped into three Perth regions. Read the case study
Plumbing and gas Donza Plumbing Mannering Park, NSW
Carpentry and construction Probuild Construction Co Cessnock, NSW
Plumbing AquaCore Plumbing Melbourne, VIC
Roof tile repairs and restorations Mandurah Roofing Services Mandurah, WA
Licensed builder Bodycote Building Nambucca Valley, NSW
// the numbers
Mobile and search checks first, enquiry tracking after.
Mobile, accessibility and technical search checks recorded before launch
/ Launch QA
Agreed enquiry events and available search data reported against the baseline
/ Client reporting
// prices and terms
What a website for concreters costs.
- Website build
- A$500 to A$1,000, quoted in writing for the pages and integrations the business needs. A Premium build for a bigger site starts at A$1,000. What Premium covers.
- Hosting and edits
- A$97 a month covers hosting, security, backups and unlimited edits. What website maintenance covers.
- SEO and Google Business Profile
- From A$197 a month, adding Business Profile work, Search Console, directory listings, review requests and a monthly report. SEO for tradies.
A quote-scoped one-off build is available without ongoing services, which are quoted separately. The client owns the website, content, domain and source code. Optional ongoing services are month-to-month with no minimum term. The client may cancel at any time, effective at the end of the current paid month. Full pricing and terms.
// straight answers
What concreters ask before a quote.
- Should I publish exposed aggregate cost per m2 on my website?
- Yes, as a from-rate per square metre, not as a fixed price for every driveway in Perth. Owners already have a length and width and they will multiply whatever number they can find. State what the from-rate includes (prep, mesh, pour, wash, sealer) and what moves it: demolition, colour, pebble blend, falls, steel, access. A silent quote form sends that search to the crew who put a figure next to a photo of their own aggregate.
- Do I need separate pages for polished floors and decorative driveways?
- Yes, because they are different buyers. Exposed aggregate and Geostone blends are outdoor, visual, and searched with 'driveway' and a suburb. Polished or honed floors are interior, often a grind-densify-seal conversation, and searched with 'polished concrete floors'. Grey slabs and shed pads are a thickness and MPa decision. Alfresco needs falls and a surface you can wet. Hardstand is a commercial spec. One homepage cannot rank for all of them.
- How do I talk about cracking without talking customers out of the job?
- Say it in plain language on the page: all concrete cracks, control joints and saw cuts are how that movement is directed, and hairline shrinkage is not the same as a structural failure. Point to AS 2870 for residential slabs and footings where it applies, and say how you place joints, cure in Perth summer heat, and what the workmanship position actually covers. Owners who have been burned by a slab with no joints are looking for that paragraph. Hiding it makes you look like the last crew.
- Should a concreting site show a builder registration number?
- Show it if you hold one and contract the work direct, on the pages for that work and in the footer, so an owner comparing quotes can match it to the public register. Plenty of driveway and patio pours are done as a trade, or under a registered builder on a housing contract. In that case say who holds the permit rather than borrowing a number. Public liability belongs on the page either way. Whether a given pour counts as builder work is a question for Building and Energy's registration guide or your own adviser, not the website.
- Is Geostone worth its own page or just a mention?
- Give Holcim Geostone, and any other decorative blend you actually pour, its own page if that is a real product lane. Owners search the product name the same way they search exposed aggregate. A paragraph buried under 'decorative concrete' will not catch 'Geostone driveway Perth'. Show your own pour in that blend, the pebble and oxide options you offer, and a per-m2 from-rate. Skip the page if you have never ordered the mix.
- How much does a website for concreters cost?
- A standard concreting build costs A$500 to A$1,000. The written quote lists a page for each finish you pour, such as exposed aggregate driveways and polished floors, with your own pour photos on each. A Premium build, for a bigger site built to a higher finish, starts at A$1,000. Ongoing work is optional: A$97 a month covers hosting, security, backups and unlimited edits, and from A$197 a month adds SEO and Google Business Profile work.
- Who owns the concreting site and the pour photos?
- The client owns the website, content, domain and source code from launch. On a concreting site, that includes the finish pages, your pour photography and any per-square-metre guidance you choose to publish. The monthly plans are month to month with no minimum term, and cancelling takes effect at the end of the current paid month.
- Will the site rank for exposed aggregate driveway searches?
- That is Google's decision, and no quote includes a ranking. The build gives each finish a page and names the suburbs you pour in, with the structured data search engines read and a layout checked on a phone. The SEO plan then works on the Business Profile, Search Console, directory listings and review requests each month, with a report on what changed.
// the framework
Scope the finish, the m2 rate and the joint layout.
Kovus builds the concreting site around the finish the buyer can see and the per-square-metre from-rate they can multiply. How the five scoped areas work.
The same build sits behind all Kovus websites for tradies, scoped here to concreters.
// practical guides
Field guides for concreting websites
- What a Tradie Website Needs to Support Local Search in AustraliaA practical framework for tradie website pages, enquiry paths, machine-readable facts, useful content and measurement, with links to every trade guide.
- Tradie and Local Business Website Examples: Six Kovus TeardownsTradie website examples: six real Australian builds, five trades and a greengrocer, annotated for the hero, proof, navigation, local SEO and enquiries.
// built from Perth
A Currambine decorative driveway is not a Kewdale hardstand.
Kovus is based in Perth. How concreting search splits across the metro is covered on Web Design Perth.
Perth client builds: CJH Concrete.
Scope a concreting site that shows the pour.
Send photos of your own pours, the finishes you offer and the suburbs you work. Josh comes back with a written quote for a page per finish.
Or call Josh on 0423 155 979 or email josh@kovus.dev.