Guides, templates and real builds for local and service business owners who want a stronger website, better visibility and more useful enquiries.
A 30-point Australian checklist covering Google Business Profile, service pages, local proof, enquiries, speed and measurement.
Open the checklistTo see which of the homepage items your site already has, run the free tradie website check.
Accurate guidance for the parts of local visibility a business can actually control.
Ten checks based on Google's current public guidance, covering categories, service areas, reviews, photos and posts.
11 min readWhich pages a trade site needs first, what belongs on each, and when a suburb has earned a page of its own.
2 min readAI searchA practical guide to helping a local business become discoverable in Google AI features and ChatGPT search without special markup claims.
11 min readCopy-ready Australian review request and reply templates, plus Google's current link, QR code and incentive rules for local businesses.
83% of the electrician homepages showed an EC licence number when I checked each one by hand, and 77% of all 303 had a tap-to-call link. The method, the limits and the data to download.
Each industry guide focuses on the proof, services and customer decisions that matter in that category.
Live client sites, the decisions behind each one and what another local business can borrow from them.
Tradie website examples: six real Australian builds, five trades and a greengrocer, annotated for the hero, proof, navigation, local SEO and enquiries.
A Wangara-based COLORBOND metal roofing and architectural cladding specialist with 1,285 Instagram followers and zero website went from nothing to a 29-page site with named builder credibility and live suburb pages.
Read the case study
An independent Mount Pleasant greengrocer running on Facebook alone got a real site and 18 suburb delivery pages. From its first search impression on 25 June to 9 October 2026, Google Search sent it 621 clicks from 21,626 impressions.
Read the case studyEvery guide is free to read, with no sign-up. If you want the same work done on your own site, see how Kovus prices it.