Tradie Website and Local SEO Checklist: 30 Practical Checks
A 30-point Australian checklist covering Google Business Profile, service pages, local proof, enquiries, speed and measurement.
Open the checklistKOVUSRESOURCES
Practical website and search resources for Australian businesses.
Guides, templates and real builds for local and service business owners who want a stronger website, better visibility and more useful enquiries.
The local search desk.
Accurate guidance for the parts of local visibility a business can actually control.
Google Business Profile
Google Business Profile Optimisation Guide
Ten checks based on Google's current public guidance, covering categories, service areas, reviews, photos and posts.
11 min readSite architecture
Service Pages vs Suburb Pages for Tradies: What to Build First
A practical Australian guide to service pages, suburb pages, site structure and avoiding thin location content that helps nobody.
11 min readAI searchAI Search for Local Businesses in Australia: What Actually Helps
A practical guide to helping a local business become discoverable in Google AI features and ChatGPT search without special markup claims.
11 min readCopy, send, done
Get the templates Google Review Request Templates for Tradies: SMS and Email
Copy-ready Australian review request and reply templates, plus Google's current link, QR code and incentive rules for local businesses.
Read by industry.
Each industry guide focuses on the proof, services and customer decisions that matter in that category.
carpentryThe Carpentry Website That Reads Like a Craftsman, Not a Handyman: A Field Guide8 minelectricalThe Electrician Website That Catches the Urgent Call: A Field Guide9 mingroceryThe Greengrocer Website That Drives the Door: A Field Guide8 minplumbingThe Plumbing Website That Gets the Emergency Call: A Field Guide9 minpoolsThe Pool Service Website That Books More Jobs: A Field Guide8 minrenderThe Rendering Business Website That Wins More Jobs: A Field Guide9 minroofingThe Roofing Website That Proves the Work: A Field Guide9 mintilingThe Tiling Website That Sells the Transformation: A Field Guide8 min
Real builds, pulled apart.
No invented outcomes. See the live work, the decisions behind it and what another local business can borrow.
Annotated teardown
Australian Local Business Website Examples: Two Kovus Teardowns
Annotated teardowns of two real Australian local-business websites, covering hero choices, proof, navigation, local SEO and enquiries.
McDonald Roofing Company
McDonald Roofing Company: a specialist site for the trade that had none
A Wangara-based COLORBOND metal roofing and architectural cladding specialist with 1,285 Instagram followers and zero website went from nothing to a 25-page site with named builder credibility, live suburb pages and full schema.
Read the case study
The Fruit Basket
The Fruit Basket Perth: a greengrocer built to be found
An independent Mount Pleasant greengrocer running on Facebook alone got a real site, 18 suburb delivery pages and its first Search Console data. Baseline measured, not a growth claim yet.
Read the case studyUse the advice. Keep the website.
Every guide is free and ungated. If you want the system installed for your business, see how Kovus prices the work.