// sharp design. fast build. yours from day one.
Built once. Yours to keep.
I design and build polished, fast websites for Australian local businesses that rank in Google and show up in AI search. You own the site, domain and code outright.
- Striking design, not templates
- Ranks in Google and AI search
- You own everything outright
// the numbers
Four numbers that frame the job.
Pool and spa median website conversion. 1.5× the home-services average
/ LocaliQ Home Services Benchmarks 2025
Cheapest cost-per-lead of any home-service trade on Google Ads
/ LocaliQ 2025 · vs A$228 roofing
Local searches now showing an AI Overview. Your website carries 24% of the ranking weight
/ Whitespark 2026
Consumer adoption of AI for local recommendations in twelve months
/ BrightLocal LCRS 2026
// built for your trade
One system, fitted to your trade.
Every build runs the same five systems. What changes is the fit-out: the hero, the trust signals, the service split, and the schema your customers and the AI engines actually read.
// the problem
Most local-service websites are brochures.
They should be booking jobs.
The typical site has a hero photo, a list of services, a contact form, and a phone number. That worked in 2015. Today your customer has four tabs open on their phone, and they’re going to call whoever looks easiest to deal with in the next 90 seconds.
A typical local-service site
Where the leads leak out
- 01A single "service areas" page that lists 30 suburbs in a paragraph. It rarely gives Google enough local relevance for any one area.
- 02No pricing on the site. The visitor flips to a competitor's tab, sees a price there, and books that one.
- 03Phone number hidden up in the header. About 76% of visitors are on a phone and miss it.
- 04Four-second load on 4G. Half the visitors are gone before the hero finishes loading.
- 05No schema or consistent entity setup. Search and answer engines have to infer what the business does and where it operates.
A site built like the top 5%
Why those ones book jobs
- 01A useful page for each genuine service area. 25+ pages, each supporting organic visibility and the business's local relevance.
- 02Three pricing tiers shown on the page. Visitors qualify themselves before they hit a competitor.
- 03Tap-to-call bar pinned to the bottom on mobile. Phone always a thumb-press away.
- 04Loads in under two seconds. Hand-coded Astro, not a WordPress build.
- 05A consistent business entity that search and answer engines can read. Seeded across the platforms that matter.
// the framework
Five systems we install on every Kovus site.
Each one feeds the next. Running all five is the difference between a steady book and a trickle of leftovers.
/ system 01
The Local SEO Engine
A dedicated page for every suburb you service, plus a properly filled-in Google Business Profile. Around 42% of local searches click a Map Pack result (Backlinko 2024).
learn more/ system 02
The Conversion Stack
Tap-to-call on every page, visible pricing, fast load, short forms, photo reviews next to the button people actually press. Lifts a 1–2% site to 5–12%.
learn more/ system 03
AI Search Visibility
Your business entity seeded across the platforms ChatGPT, Perplexity, Claude, and Google AI Overviews pull from. Most of your competitors haven't touched this yet.
learn more/ system 04
The Content Hub
Blog posts that answer what your customers actually type into Google ("how often to shock a pool", "render cost in Perth"). Each one keeps pulling traffic for years.
learn more/ system 05
The Tracking Layer
Call tracking, form attribution, weekly Map Pack rank check, monthly AI-mention check across ChatGPT, Perplexity, and Google.
learn more// pricing
One-off build. Monthly upkeep. Yours from day one.
No tiers to decode and no number on the page you have to talk yourself into. Every build is quoted to your operation: your suburbs, your services, how hard you want to grow. As a rule of thumb, one booked job will often cover the build.
- Value
- One booked job will often cover the build
- Terms
- Month-to-month, no lock-in
- Ownership
- You own everything from day one
// next step
Want a free audit of your site?
Half an hour on the phone. I run your site through the framework, point out what is costing you calls, and tell you what would need to change. Not a pitch. If you want one after, ask.