// sharp design. fast build. yours from day one.
Built once. Yours to keep.
I design and build polished websites for Australian local businesses, with scoped search foundations and consistent machine-readable business information. The client owns the website, content, domain and source code.
- Striking design, not templates
- Ranks in Google and AI search
- You own everything outright
// the numbers
Numbers that frame the job.
Pages, integrations and launch checks are listed in the accepted quote
/ Written scope
Website, content, domain and source code belong to the client
/ Client contract
Mobile, accessibility and technical search checks recorded before launch
/ Launch QA
Agreed enquiry events and available search data reported against the baseline
/ Client reporting
// built for your trade
One system, fitted to your trade.
Every quote considers the same five areas. The accepted scope lists the pages, enquiry path, verified business facts, content and measurement included for that client.
// shipped work
Sites built for real businesses.
Each of these is live, and the business owns the site, the content and the domain. Open one and check it.
- donzaplumbing.com.au
Donza Plumbing
A Mannering Park plumbing and gas company running quotes entirely through Instagram DMs, with no website at all, went live on its own domain with 139 pages covering 100 suburbs from the northern Central Coast through Lake Macquarie to Newcastle, with its NSW Fair Trading accreditations published as structured data.
- cjhconcrete.com.au
CJH Concrete
A Currambine exposed-aggregate and honed concrete crew with an Instagram account, no website and no Google Business Profile went from completely invisible in search to a 44-page site with 16 suburb pages, eight service pages and full LocalBusiness schema.
- View the site
McDonald Roofing Company
A Wangara-based COLORBOND metal roofing and architectural cladding specialist with 1,285 Instagram followers and zero website went from nothing to a 25-page site with named builder credibility, live suburb pages and full schema.
- fruitbasketperth.com.au
The Fruit Basket
An independent Mount Pleasant greengrocer running on Facebook alone got a real site, 18 suburb delivery pages and its first Search Console data. Baseline measured, not a growth claim yet.
// the problem
A local-service website can be more than a brochure.
The useful work sits underneath the design: specific service information, verified proof, a clear mobile enquiry path and measurement tied to the client’s own baseline.
A typical local-service site
Where the leads leak out
- 01A single "service areas" page that lists locations without giving customers useful information about the work in each area.
- 02No pricing guidance. A customer has to contact the business before learning whether the service and budget might fit.
- 03Phone number only in the header. The mobile contact path is harder to find once a customer scrolls.
- 04A slow page on mobile. Customers wait longer to reach the service details, proof and contact options.
- 05No schema or consistent entity setup. Search and answer engines have to infer what the business does and where it operates.
A site built like the top 5%
Why those ones book jobs
- 01A useful page for each genuine service area included in the scope, with specific services and verified local information.
- 02Client-approved pricing guidance that helps customers understand the offer before making contact.
- 03Tap-to-call bar pinned to the bottom on mobile. Phone always a thumb-press away.
- 04A hand-coded Astro build with mobile performance checked and recorded before launch.
- 05Consistent verified business facts and relevant structured data that machines can read.
// the framework
Five areas to consider in the written scope.
Each area is listed in the written scope when relevant. Rankings, traffic and enquiries are measured outcomes, not automatic results.
/ system 01
The Local SEO Engine
Useful pages for the services and locations the business genuinely covers, with consistent verified information across the site and agreed local profiles.
learn more/ system 02
The Enquiry Path
A clear mobile enquiry path, useful pricing information where approved, short forms, verified proof and recorded launch checks.
learn more/ system 03
AI Search Visibility
Consistent verified business facts and relevant structured data. Inclusion, citation and recommendation remain decisions made by external platforms.
learn more/ system 04
The Content Hub
Client-approved guides that answer useful customer questions, link to relevant services and follow an agreed publishing cadence.
learn more/ system 05
The Tracking Layer
Agreed call or form events, available search data and reporting that separates work delivered from outcomes observed.
learn more// pricing
One-off build. Monthly upkeep. Yours from day one.
Every one-off build is quoted to the operation and the accepted quote lists the pages, integrations and launch checks included. Optional ongoing services are quoted separately.
- Build
- Quote-scoped one-off work without a required ongoing service
- Terms
- Optional ongoing services are month-to-month with no minimum term. The client may cancel at any time, effective at the end of the current paid month.
- Ownership
- The client owns the website, content, domain and source code.
// next step
Want a free audit of your site?
I review the current pages, enquiry path and measurable baseline, then outline the gaps I can verify and what a written scope could cover. If you want a quote after that, ask.