// the local-service growth system
More jobs booked.Fewer leads lost.
Kovus is the complete growth system for local-service businesses — website, automation, reviews, and AI-era search visibility. One subscription. Owned by you.
// the numbers behind it
Four facts worth remembering.
of local-intent searchers click on a Google Map Pack result — the top 3 spots
/ Backlinko Local SEO Stats 2024
more likely to qualify a lead when contacted within 5 minutes vs after 30
/ Oldroyd · Kellogg / InsideSales
of local-service searches happen on a mobile phone — most websites still aren't built for it
/ Google internal data, multi-year
median home-services landing-page conversion — top performers reach high single digits
/ LocaliQ Home Services Benchmarks 2025
// the problem
Most local-service websites are brochures.
They should be lead engines.
A typical site lists three services, a contact form, and a phone number. That worked in 2015. Today your customer is comparing four competitors on a phone in 90 seconds — and Google is sending them whoever looks like the best match.
The average local-service website
Why it loses leads
- 01 One generic "service areas" page listing 30 suburbs in a paragraph. Google doesn't rank it for any of them.
- 02 No pricing. Visitor opens a competitor's tab — the one that shows pricing — and books with them instead.
- 03 Phone number buried in a header. 76% of visitors are on mobile and can't find it.
- 04 4-second load on 4G. Half the visitors leave before it finishes loading.
- 05 Invisible to ChatGPT and AI Overviews — no schema, no entity seeding.
A site built like the top 5%
Why it books jobs
- 01 One ranking page per suburb. 25+ pages, each ranks in its own Map Pack.
- 02 Tiered pricing visible. Visitor self-qualifies and books before checking a competitor.
- 03 Sticky tap-to-call on mobile. Phone always one thumb away.
- 04 Sub-2-second load. Hand-coded, not WordPress.
- 05 Cited by ChatGPT and Perplexity. Schema + entity seeding across 12+ platforms.
// the framework
Six systems we install on every Kovus site.
Each one compounds the others. Together, they're what separates a site that gets 5 calls a month from one that gets 50.
/ system 01
The Local SEO Engine
Dedicated suburb pages + a fully tuned Google Business Profile. Show up in the Map Pack — where ~42% of local-intent searchers click (Backlinko 2024).
/ system 02
The Conversion Stack
Sticky tap-to-call, three-tier pricing, sub-2s load, short forms, photo reviews near every CTA. Industry-typical 1–2% becomes 5–12%.
/ system 03
AI Search Visibility
Entity seeding so ChatGPT, Perplexity, Claude, and Google AI Overviews cite you. The channel almost no competitor is optimising for yet.
/ system 04
The Content Hub
Posts answering "how often to shock", "pool cleaning cost in [city]" — the questions your customers actually search. Compounding traffic for years.
/ system 05
Reviews & Trust System
Automated SMS asking for a Google review after every job. ACL-compliant (parallel-path), photo reviews, schema markup, fast responses.
/ system 06
The Tracking Layer
Call tracking, form attribution, Map Pack rank monitoring, monthly AI-mention check across ChatGPT, Perplexity, and Google.
// pricing
One subscription. Everything included. Owned by you.
No setup fee. No long-term contract. Cancel any month and keep the website.
// the kovus system
Everything you need to win locally. One subscription. Owned by you.
- Custom-built website Astro stack, sub-2s mobile load, fully owned by you.
- 25 suburb / location pages One ranking page per suburb you service.
- Unlimited service pages + emergency landings Including same-day emergency / urgent landing pages.
- GHL automation suite Missed-call text-back, instant lead follow-up, ACL-compliant review flow.
- Google Business Profile Full setup + monthly posting cadence.
- AI search visibility Entity seeding across 12+ platforms + monthly mention monitoring.
- Schema markup LocalBusiness, Service, FAQ, AggregateRating, Breadcrumb.
- Reviews system Automated SMS request, dashboard, response drafting.
- Content engine 2 blog posts written + published every month.
- 1-hour response SLA Weekday business hours AWST.
- Tracking + monthly report Call tracking, GA4, Map Pack rank, AI mention check.
// add-ons
Paid ads management
Google Local Service Ads + Meta. We build, run, and report.
Talk to us — priced per ad spend
AI chatbot
Site widget that handles enquiries, books jobs, qualifies leads.
Talk to us
// next step
Want a free audit of your site?
A 30-minute call. We pull your site apart against the framework and tell you exactly what's losing you leads — and what it would take to fix. No pitch unless you ask for one.