Can Kovus show listings from my CRM on the website?

Usually, yes. Listings reach a website from the agency CRM by a feed, often in REAXML, or through the CRM's API, and some CRMs approve a developer before they issue API access. The feed or API work is quoted per job, after checking what your CRM offers. The REAXML guide explains how the feed works.

What does a WA real estate website show about the agency?

Details that identify the agency, on every page that advertises a property. Consumer Protection's view is that the minimum in a WA advertisement is the business name endorsed on the agency's triennial certificate and the office phone number, so both go in the header or footer of every page. The guide to WA real estate advertising rules shows where those details go, along with agent titles and price wording. Other states set their own rules.

Does a buyers agent need a different website?

Yes, because a buyers agent has no listings to show. The site is built around the buyer: the suburbs and property types the agent searches, how the fee works, and how the agent works with a buyer from brief to settlement. There is no listings feed to set up, which usually keeps the build simpler.

What does a property development website need?

A project page or site with the renders, the location, the release status and an expression of interest form, plus the developer's own track record where it can be shown. The Australian Consumer Law covers off-the-plan marketing, including pictures of the finished product and statements about the future such as a completion date, so renders are labelled, dates are described as what they are, and the developer approves the copy before launch.

Can Kovus build a real estate website outside Perth?

Yes. Kovus works with businesses Australia-wide by phone and video, with on-site meetings across the Perth metro area. Every build, including any listings feed, is scoped and quoted in writing.

How much does a website for real estate agents cost?

A standard real estate build costs A$500 to A$1,000, quoted in writing for the agent and suburb pages and any project site for a development. A listing feed from your CRM is quoted per job. A Premium build, for a bigger site built to a higher finish, starts at A$1,000. Ongoing work is optional: A$97 a month covers hosting, security, backups and unlimited edits, and from A$197 a month adds SEO and Google Business Profile work.

Who owns the agency website and the suburb pages?

The agency does. The client owns the website, content, domain and source code from launch. That includes the agent and suburb pages and the copy and photos on them. The monthly plans are month to month with no minimum term, and cancelling takes effect at the end of the current paid month.

Will the site rank for suburb and appraisal searches?

That is Google's call, and no quote includes a ranking. The build gives each agent and suburb a page of its own, with the structured data search engines read and a layout checked on a phone. The SEO plan then works on the Business Profile, Search Console and directory listings each month, with a report on what changed.

Real estate website design for agents, agencies and developers.

An appraisal request, a buyer looking at listings and an off-the-plan enquiry need different pages. A real estate website gives agents and suburbs their own pages, gives a development a project site, and takes listings from the agency CRM by feed or API, quoted per job. Builds cost A$500 to A$1,000; see pricing.

Get a quoteHow pricing works

An agency site, page by page

HomeThe suburbs the agency sells in, its endorsed business name and office number, and a way to request an appraisal.
Agent profilesEach agent's suburbs, the sales they can show and how to reach them.
For sale and for leaseListings from the CRM by feed or API, with sold and leased kept current.
Suburb pagesWhat the agency knows about each suburb, written for sellers.
DevelopmentsA project page with renders, the release and an expression of interest form.
Request an appraisalA form that asks the address, the timing and the reason for selling.

IllustrativeAn example page structure, not a client site. The real site map follows the firm's own clients and services.

// the problem

What a vendor checks before calling an agency.

A CRM website that looks like every other agency
Some agency CRMs sell websites of their own. Rex describes its Rex Sites as a templated platform, customised within the chosen template, with the listings built in. What a template rarely carries is anything only this agency could say: which suburbs it knows, which agents sell there and what a seller should expect.
Listings that go stale
A sold home still marked for sale, or a lease that ended weeks ago, tells a buyer the site is not watched. Listings should come from the CRM the agency already updates, by REAXML feed or the CRM's API, so the website changes when the CRM does rather than when someone remembers.
No page for the suburbs the agency sells in
A vendor searches for an agent in their suburb, not for an agency by name. A site with one area-served list gives that search nothing to land on. A page per suburb, written from the agency's own knowledge of it, gives the search a page and the vendor a reason to call.
A development with no site of its own
An off-the-plan project marketed only through portal listings and a brochure PDF has nowhere to send buyers for the renders, the release status and the expression of interest form. A project site gives the development its own address and keeps every enquiry in one place.

Three kinds of visitor land on an agency’s website: an owner thinking about selling, a buyer comparing listings, and someone waiting for the next release in a new estate. They want different things, and a real estate site built only around listings leaves the seller with little to read.

The seller is usually the visitor an agency most wants to hear from, and sellers search by suburb. They want an agent who knows their street, has sold nearby and can say what to expect. That needs a page for each suburb the agency sells in and a profile for each agent, written from what the agency knows. Listings matter too, but every agency has listings. What a seller looks for is the part only this agency can say.

Listings should come from the CRM the agency already keeps up to date. Agency CRMs send listings to the portals, to realestate.com.au in its REAXML format. Some can send the same feed to the agency’s own website, and some offer an API that needs the CRM’s approval before a developer gets access. The REAXML guide explains how a listing gets from the CRM to the website and what can go wrong. Kovus quotes that work per job, after checking what your CRM offers.

Advertising rules apply to the website as much as to a signboard. The guide to WA real estate advertising rules sets out what a WA listing page shows, from the agency’s endorsed business name to agent titles and price wording, and where each goes on the site. Property developers get a project site of their own, with renders, the release status and an expression of interest form, so a buyer has somewhere to go besides a portal listing.

Kovus builds its trade client sites around the same idea, a page for each search a customer makes, and for an agency those searches are suburbs, agents and projects. Accountants, mortgage brokers and law firms are covered on websites for professional services.

// built by Kovus

Built by Kovus for trades.

These are real client sites for trades, each linked to its case study, and the same approach carries over to a real estate site.

All 8 client case studies

// the numbers

Checked before the listings go live, measured after.

Checked

Mobile, accessibility and technical search checks recorded before launch

/ Launch QA

Measured

Agreed enquiry events and available search data reported against the baseline

/ Client reporting

// prices and terms

What a website for real estate agents costs.

Website build: A$500 to A$1,000, quoted in writing for the pages and integrations the business needs. A Premium build for a bigger site starts at A$1,000. What Premium covers.
Hosting and edits: A$97 a month covers hosting, security, backups and unlimited edits. What website maintenance covers.
SEO and Google Business Profile: From A$197 a month, adding Business Profile work, Search Console, directory listings, review requests and a monthly report. What the SEO plan covers.

A quote-scoped one-off build is available without ongoing services, which are quoted separately. The client owns the website, content, domain and source code. Optional ongoing services are month-to-month with no minimum term. The client may cancel at any time, effective at the end of the current paid month. Full pricing and terms.

// straight answers

What agents and developers ask before a quote.

Can Kovus show listings from my CRM on the website?: Usually, yes. Listings reach a website from the agency CRM by a feed, often in REAXML, or through the CRM's API, and some CRMs approve a developer before they issue API access. The feed or API work is quoted per job, after checking what your CRM offers. The REAXML guide explains how the feed works.
What does a WA real estate website show about the agency?: Details that identify the agency, on every page that advertises a property. Consumer Protection's view is that the minimum in a WA advertisement is the business name endorsed on the agency's triennial certificate and the office phone number, so both go in the header or footer of every page. The guide to WA real estate advertising rules shows where those details go, along with agent titles and price wording. Other states set their own rules.
Does a buyers agent need a different website?: Yes, because a buyers agent has no listings to show. The site is built around the buyer: the suburbs and property types the agent searches, how the fee works, and how the agent works with a buyer from brief to settlement. There is no listings feed to set up, which usually keeps the build simpler.
What does a property development website need?: A project page or site with the renders, the location, the release status and an expression of interest form, plus the developer's own track record where it can be shown. The Australian Consumer Law covers off-the-plan marketing, including pictures of the finished product and statements about the future such as a completion date, so renders are labelled, dates are described as what they are, and the developer approves the copy before launch.
Can Kovus build a real estate website outside Perth?: Yes. Kovus works with businesses Australia-wide by phone and video, with on-site meetings across the Perth metro area. Every build, including any listings feed, is scoped and quoted in writing.
How much does a website for real estate agents cost?: A standard real estate build costs A$500 to A$1,000, quoted in writing for the agent and suburb pages and any project site for a development. A listing feed from your CRM is quoted per job. A Premium build, for a bigger site built to a higher finish, starts at A$1,000. Ongoing work is optional: A$97 a month covers hosting, security, backups and unlimited edits, and from A$197 a month adds SEO and Google Business Profile work.
Who owns the agency website and the suburb pages?: The agency does. The client owns the website, content, domain and source code from launch. That includes the agent and suburb pages and the copy and photos on them. The monthly plans are month to month with no minimum term, and cancelling takes effect at the end of the current paid month.
Will the site rank for suburb and appraisal searches?: That is Google's call, and no quote includes a ranking. The build gives each agent and suburb a page of its own, with the structured data search engines read and a layout checked on a phone. The SEO plan then works on the Business Profile, Search Console and directory listings each month, with a report on what changed.

// the framework

Scope the agents, the suburbs and the listing feed.

A real-estate-specific Kovus install, organised around the suburbs and agents rather than a CRM template. How the five scoped areas work.

It is the build behind every Kovus site, scoped here to real estate agents. The other fields are on websites for professional services.

// practical guides

Field guides for real estate websites

Browse every field guide Browse guides and case studies

// built from Perth

A Scarborough apartment is not a Byford land release.

Kovus is based in Perth and builds for agencies and developers Australia-wide. How search splits across the Perth metro is covered on Web Design Perth.

Scope a real estate site around the listings you already have.

Send your agents, your suburbs and the CRM your listings come from. Josh quotes the pages and the listing feed in writing.

Get a quoteHow pricing works

Or call Josh on 0423 155 979 or email josh@kovus.dev.

What a vendor checks before calling an agency.

A CRM website that looks like every other agency

Listings that go stale

No page for the suburbs the agency sells in

A development with no site of its own