Tiler website design that documents waterproofing.
Websites for tilers have to answer the leak question. A bathroom retile is a wet-area job worth thousands of dollars, and what fails is the membrane, not the tile. Buyers already have a m2 figure and a format in mind, and they leave a silent quote form for the tiler who names AS 3740. Builds cost A$500 to A$1,000; see pricing.
// the approach, shown
A tiling site, built as a concept
Kovus built this tiling site for a fictional business to show the approach: a scroll-driven hero made from the trade itself, service pages and one clear enquiry path.
// concept build
Concept build


// the problem
Why the waterproofing membrane belongs on the first screen.
Waterproofing treated as a footnote
A leaking shower is the fear a bathroom buyer actually has, and AS 3740 is the standard they have already googled. If the homepage never says who installs the membrane, whether it is Ardex, Mapei, Laticrete or Davco, and whether a compliance certificate is issued, they assume you skipped the cure time. The tile is what they photograph. The membrane is why they pay.
Bathrooms, floors and splashbacks flattened together
A hobless ensuite on Villaboard is not a 600x600 porcelain floor on a slab, is not a herringbone splashback, is not an outdoor paver that needs a slip rating under AS 4586, and is not a new-build package for a volume builder. Each one is a different search, a different substrate and a different decision-maker. One 'we tile everything' page cannot answer those jobs.
Quote form with no m2, format or substrate
Labour is priced per square metre. Large-format 1200x600 needs a flatter substrate than subway. Over-tile versus strip-out changes the day. Wet area versus dry area changes the membrane. A form that does not ask m2, tile format, substrate and wet area fills the inbox with jobs you cannot price from a phone number.
Photos that never name the tile
A herringbone splashback in Cottesloe and a 900x900 floor in a Butler new build look similar as thumbnails. Without room type, format, finish, suburb and whether it was a wet area, the gallery is decoration. The buyer comparing two tilers cannot tell which job matches theirs.
The bathroom buyer is not shopping for a pretty tile. They are trying not to recarpet a rumpus after the shower leaks through a membrane that never cured. That is why “bathroom tiler Perth”, “waterproofing tiler”, “leaking shower repair” and “tiler cost per m2” all sit in the same research session. A trowel-and-grout stock photo with “we tile bathrooms, floors, splashbacks and outdoor” in one sentence does not answer any of it.
The tiler who puts AS 3740 on the first screen, names the membrane (Ardex, Mapei, Laticrete, Davco, whichever is actually on the truck), and says a compliance certificate is issued after the wet area, is the one the careful owner rings. A failed hobless shower is not a grout touch-up. It is a strip-out, new Villaboard, new floor waste and a second membrane, paid for after the first crew has already been paid. The tile is what they photograph. The membrane is why they pay.
Bathrooms, floors, splashbacks, outdoor and new builds are not the same quote. A hobless ensuite on Villaboard needs falls to waste, a floor waste, a Class III membrane and a 24 to 48 hour cure before a 300x600 wall tile goes on. A 1200x600 large-format porcelain floor on a concrete slab in a Butler new build is about substrate flatness, lippage and adhesive coverage, and the builder wants a package rate and a programme, not a saved-photo gallery.
A kitchen splashback in herringbone is a small, fussy, high-visibility job on plasterboard or existing tiles. Outdoor porcelain on an alfresco needs a slip rating under AS 4586 and a jointing system that survives a Perth summer. New-build packages are booked by the floor plate. Ensuite renovations are booked by one anxious owner and a waterproofing certificate. If those jobs share one “tiling services” page, both bounce. Each one needs its own page, with photos labelled by room, format, substrate and suburb.
Labour is priced per square metre, and the form has to collect the four things that move that number: m2, tile format, substrate, and wet area or dry. Strip-out versus over-tile is the fifth, because removing a failed shower is a different day rate to laying over a sound floor. A quote form that only captures a name and a phone number sends you to Baldivis for a 6 m2 splashback you would have declined, while a 35 m2 wet-area ensuite with drawings sits unanswered.
Publish a labour from-rate per square metre for floors, walls and splashbacks, and a separate band for waterproofed wet areas. It will not be the final invoice. It is the number those “tiler cost per m2 Perth” searches are trying to multiply. The membrane cure time, the movement joints in AS 3958.1, and the certificate are what stop the buyer treating you like a labour-only app installer.
Who may install and certify a wet-area membrane differs by state, so treat this as general website guidance, not legal advice, and check the current rules with your state’s building regulator before the waterproofing page goes live.
The page-by-page walkthrough is the tiling website field guide.
// built by Kovus
Built by Kovus for other trades.
The concept site above is for a fictional business. These are real client sites for other trades, each linked to its case study, and the same approach carries over to a tiling site.
Metal roofing and cladding McDonald Roofing Company Wangara, Perth 12 service-area pages grouped into three Perth regions. Read the case study
Exposed aggregate and honed concrete CJH Concrete Currambine, Perth
Plumbing and gas Donza Plumbing Mannering Park, NSW
Carpentry and construction Probuild Construction Co Cessnock, NSW
Plumbing AquaCore Plumbing Melbourne, VIC
Roof tile repairs and restorations Mandurah Roofing Services Mandurah, WA
// the numbers
Checked before the first bathroom enquiry, measured after.
Mobile, accessibility and technical search checks recorded before launch
/ Launch QA
Agreed enquiry events and available search data reported against the baseline
/ Client reporting
// prices and terms
What a website for tilers costs.
- Website build
- A$500 to A$1,000, quoted in writing for the pages and integrations the business needs. A Premium build for a bigger site starts at A$1,000. What Premium covers.
- Hosting and edits
- A$97 a month covers hosting, security, backups and unlimited edits. What website maintenance covers.
- SEO and Google Business Profile
- From A$197 a month, adding Business Profile work, Search Console, directory listings, review requests and a monthly report. SEO for tradies.
A quote-scoped one-off build is available without ongoing services, which are quoted separately. The client owns the website, content, domain and source code. Optional ongoing services are month-to-month with no minimum term. The client may cancel at any time, effective at the end of the current paid month. Full pricing and terms.
// straight answers
What tilers ask before a quote.
- How should a tiling website explain who does the waterproofing?
- Say who installs the membrane, which system it is and what paperwork the owner gets at the end. A tiler who installs the membrane in-house to AS 3740, names the system and issues a certificate on completion is answering the bathroom buyer's actual fear. If you subcontract waterproofing, say that plainly and name who does it, rather than implying the membrane is your own work.
- What fields should a tiling quote form have?
- Square metres, tile format, substrate, and whether it is a wet area. Add suburb, photos of the existing room, and whether it is a strip-out, over-tile or a new-build slab. Those fields let you decline a 6 m2 splashback in Baldivis from the desk, and pick up a 35 m2 ensuite that already has drawings.
- Should a tiler publish a price per m2?
- A labour-only from-rate per square metre for floors, walls and splashbacks is what people already search when they type tiler cost per m2 Perth. Wet areas sit on a higher band because of the AS 3740 membrane, falls to waste and cure time. The rate is a floor, not the invoice. Substrate, format and waste still move the final figure.
- Do I need AS 3740 and AS 3958.1 on the website?
- Yes, if you actually work to them. AS 3740 is waterproofing of domestic wet areas. AS 3958.1 is the ceramic tile installation guide, including movement joints and coverage. Naming both, plus the membrane brand and a certificate on completion, is the trust block a bathroom renovation buyer looks for. Empty claims of fully qualified without the standards do not do that job.
- How long should the site say a bathroom retile takes?
- State the membrane cure, not a fantasy two-day shower. Class III liquid membranes commonly need 24 to 48 hours before tiling starts, and a full ensuite is a longer strip-out once Villaboard, floor waste and falls are in. Perth's dry summer is easier for outdoor porcelain and new-build floors. Winter is bathroom and laundry work. Honest sequencing reads better than a rushed turnaround that skips the cure.
- How much does a website for tilers cost?
- A standard tiling build costs A$500 to A$1,000. The quote covers the waterproofing page, a page per job type such as bathroom retiles, and a quote form that asks for the m2, the tile format and the substrate. A Premium build, for a bigger site built to a higher finish, starts at A$1,000. Ongoing work is optional: A$97 a month covers hosting, security, backups and unlimited edits, and from A$197 a month adds SEO and Google Business Profile work.
- Who owns the tiling site and the bathroom photos?
- The client owns the website, content, domain and source code from launch. On a tiling site, that includes the waterproofing and job pages and the labelled bathroom photos on them. The monthly plans are month to month with no minimum term, and cancelling takes effect at the end of the current paid month.
- Will the site rank for bathroom retile searches?
- Google decides rankings, so no quote includes one. The build puts the membrane and each job type on pages of their own, with structured data and a fast mobile layout underneath. From there, the SEO plan handles the Business Profile, Search Console, listings and review requests month by month, and the report shows what moved.
// the framework
Scope the membrane before the tile.
Kovus builds a tiling site around the wet area, because the membrane is what the buyer is paying for. How the five scoped areas work.
The same build sits behind all Kovus websites for tradies, scoped here to tilers.
// practical guides
Field guides for tiling businesses
- Tiling Website Project Proof and Waterproofing: A Field GuideA practical walkthrough of labelled tiling projects, service paths, preparation and waterproofing information, and useful quote details.
- What a Tradie Website Needs to Support Local Search in AustraliaA practical framework for tradie website pages, enquiry paths, machine-readable facts, useful content and measurement, with links to every trade guide.
// built from Perth
A Butler new-build floor is not a Cottesloe ensuite membrane.
Kovus is based in Perth. How tiling search splits across the metro is covered on Web Design Perth.
Scope a tiling site that documents the membrane.
Send the membrane system you use, a few labelled bathroom jobs and the suburbs you cover. Josh quotes the waterproofing page and the rest of the site in writing.
Or call Josh on 0423 155 979 or email josh@kovus.dev.