// for tiling businesses
Tiling websites that make detail visible.
Customers compare finish, waterproofing confidence and project fit before they ask for a quote. Your website should make all three easy to judge.
// the problem
Where tiling businesses typically lose leads.
Beautiful photos without useful labels
Room type, tile format, finish and project location turn an image into evidence. Without that context, a gallery is difficult to search and hard to compare.
Waterproofing trust is buried
Bathrooms and wet areas carry real risk. Customers look for a clear explanation of preparation, waterproofing and how the work is documented.
Every tiling job treated the same
Bathroom renovations, floors, splashbacks, outdoor areas and new builds have different buyers and questions. Separate pages let each one be answered properly.
The quote form asks too little
Area, tile size, substrate, location and timing all affect fit. Capturing the basics early saves time for both the tiler and the customer.
Tiling is a visual purchase, but the strongest sites also explain the work behind the finish. Preparation, set-out, movement joints, waterproofing and project sequencing are the details that help a careful buyer distinguish a specialist from a generic quote.
Kovus combines labelled project proof with service-specific and location-specific pages, then builds a quote flow around the information needed to assess the job. The site remains clean and visual while giving Google and AI search enough precise context to understand the business.
// the numbers
Four numbers that frame the job.
Pool and spa median website conversion. 1.5× the home-services average
/ LocaliQ Home Services Benchmarks 2025
Cheapest cost-per-lead of any home-service trade on Google Ads
/ LocaliQ 2025 · vs A$228 roofing
Local searches now showing an AI Overview. Your website carries 24% of the ranking weight
/ Whitespark 2026
Consumer adoption of AI for local recommendations in twelve months
/ BrightLocal LCRS 2026
// the framework
Five systems we install on every tiling businesses build.
/ system 01
The Local SEO Engine
A dedicated page for every suburb you service, plus a properly filled-in Google Business Profile. Around 42% of local searches click a Map Pack result (Backlinko 2024).
learn more/ system 02
The Conversion Stack
Tap-to-call on every page, visible pricing, fast load, short forms, photo reviews next to the button people actually press. Lifts a 1–2% site to 5–12%.
learn more/ system 03
AI Search Visibility
Your business entity seeded across the platforms ChatGPT, Perplexity, Claude, and Google AI Overviews pull from. Most of your competitors haven't touched this yet.
learn more/ system 04
The Content Hub
Blog posts that answer what your customers actually type into Google ("how often to shock a pool", "render cost in Perth"). Each one keeps pulling traffic for years.
learn more/ system 05
The Tracking Layer
Call tracking, form attribution, weekly Map Pack rank check, monthly AI-mention check across ChatGPT, Perplexity, and Google.
learn moreReady to install the system?
One-off build plus a month-to-month retainer. Yours from day one. Quoted to your business, with full detail on the pricing page.