// seo for plumbers · from A$197 a month
A burst pipe ends in a call within minutes. A hot water swap is compared over days, and a backflow test is booked against a due date. The A$197 monthly plan works on all three: the Google Business Profile, Search Console, the service and suburb pages, and one report a month.
Updated · By Josh Waller
/ How plumbing is searched
Plumbing jobs are searched on four different clocks, so SEO for plumbers is four kinds of work run every month: a Google Business Profile kept ready for the urgent call, a page of its own for each job, suburb pages where there is real work to show, and the licences set out where a customer can check them.
A ceiling leak cannot wait an hour; a backflow test can wait for its due date. That gap decides whether the search is answered on the map or on a page, and so where the month's work goes.
Right now
emergency plumber near me
This week
hot water system replacement
Booked ahead
blocked drain plumber + suburb
On a due date
backflow testing + city
Why a plumbing site splits these jobs onto separate pages is covered on the website design for plumbers page.
/ The Google Business Profile
Yes. A burst pipe search is answered in the map results on a phone, and what the caller reads there is the Google Business Profile. A plumber who works at customers' homes can run a service-area profile with the address hidden. The business stays the verified owner, and Josh works on the profile as a manager.
Setting the profile up from scratch is covered step by step in the Google Business Profile guide. The rest of the monthly work is on the SEO plan page. Where the profile sits among everything else a plumbing business can do, in order and with what each step costs, is in the guide to marketing for plumbers.
After-hours and weekend hours go on the profile only when someone picks up at those times. A profile that says 24/7 and then rings out sends the caller to the next plumber.
Burst pipes, hot water, blocked drains, gas fitting and backflow testing listed separately, each pointing at the page that covers it, rather than one line that says plumbing.
Up to 20 service areas, set by suburb or postcode and matched to the suburbs where the website has real work to show. Google does not allow a radius.
A hot water unit swapped, a drain cleared on camera, a backflow device tested: posted with your own photos when the job is real, not on a schedule for its own sake.
A review link or QR code and a short message to send after the work is done. Nothing paid, nothing incentivised, and no filtering out customers who might be unhappy.
Business Profile numbers, such as calls and website clicks, sit in the monthly report beside form enquiries and Search Console, so the urgent work shows up as numbers.
/ Licensed work
Yes, because the customer checks them first. Someone with a gas smell at the meter, or a strata manager with a backflow test due, looks at who is allowed to do the work before comparing prices. So each credential goes on the page it covers and in the structured data, and none is shown that cannot be checked.
How the credentials are set out on a live site is in the Donza Plumbing case study. What WA's plumbing regulations say about the licence number in advertising and on quotes is in the guide to licence numbers on WA tradie websites.
/ Two plumbing builds
There is no fixed date. It comes down to three things: the starting point, how many other plumbers cover your suburbs and what Google changes along the way. Both plumbing builds below began with an Instagram account and no website. On the plan, each month's report measures the business against its own starting point.
This is what each build put in place for the searches above, and where each one started.
Mannering Park, New South Wales
Quotes ran through Instagram messages, with no website, no directory listing and no Google Business Profile. The site now carries a page for each job type and each suburb the business works, and the scope includes a month-to-month retainer for the profile, reviews and content.
Melbourne, Victoria
Bookings ran through Instagram messages only, with no phone number or email published. Six suburb pages show a completed job with a link to the original post, and the other sixteen say plainly that no job is tagged there yet.
/ The first three months
Three rounds of the same four stages: checked, fixed and updated, kept current, reported. Month one sets the baseline for the business, and months two and three are measured against it. This is the order of the work for a plumber. It is not a ranking timeline, and day 90 is not a contract date.
Before day 1
The quote sets out what the month covers before the work starts. You add Josh as a manager on the Google Business Profile and stay its verified owner. If another builder made the website, you provide editor access to your platform and the site keeps its host.
Month 1 · Checked
The site and the profile are checked end to end: which pages Google has found and listed, page speed, titles and headings, structured data, Maps positions across your service area and your business details across the web. What turns up for emergency, hot water, drains and gas searches is the baseline each later report is set against.
Month 1 · Fixed and updated
Page errors are fixed, new and changed pages are sent to Google to be picked up, and the structured data is kept valid. The hot water, drains, gas and backflow pages get clean titles, and each credential is matched between the page copy and the structured data.
Month 1 · Kept current
Profile hours are set to who answers the phone, each job becomes its own service and the service areas follow the suburb pages. Listings on Bing Places, Hotfrog and Localsearch are matched to the same name and number, and you get a review link or QR code to send after a finished job.
End of month 1 · Reported
One plain-English report puts calls, form enquiries, Google Analytics, Search Console and Business Profile numbers side by side, with what was done that month and what comes next.
Months 2 and 3
Each round runs again. Pages and photos are updated from the hot water units, drains and gas jobs you finished, a suburb page is added only when there is real work and photos to show there, and each report is compared with the baseline.
The four stages, and everything that gets checked in the first of them, are laid out on the SEO plan page.
/ The two monthly plans
From A$197 a month on the SEO plan, month to month with no lock-in. That covers the profile, credential and suburb page work on this page, plus hosting, backups and unlimited edits on a Kovus-built site. A new plumbing website is a separate build at A$500 to A$1,000. The plan also runs on a site Kovus did not build.
| Plan | Price | What the month includes | Which websites |
|---|---|---|---|
| Hosting and edits | A$97 a monthA$1,164 over a year |
| A plumbing website Kovus built and hosts. |
| Plus SEO | from A$197 a monthfrom A$2,364 over a year |
| A plumbing website Kovus built, or one built by someone else. That site stays with its current host. |
The A$97 plan keeps a Kovus-built plumbing site hosted, backed up and edited, and the A$197 plan adds the search work. A bigger business that needs more work each month is quoted in writing before it starts. The full comparison is on the SEO plan and pricing pages.
For scale, GoDaddy's Australian website cost article puts SEO, when it is bought, at A$300 to A$3,500 a month. That is a published market range for any business, not a Kovus price for a plumber.
Already have a plumbing website?
If another builder made it, the A$197 plan is still available for a website Kovus did not build: it runs the profile, Search Console and the monthly report. The site stays with its current host, and new hot water, drains or suburb pages are built in your platform with editor access you provide. You keep ownership of every account.
/ Straight answers
A ranking, a spot in the map results or a mention in an AI answer. Google and the other platforms decide who shows up when someone searches for a plumber, and distance from the caller counts. The work is measured, and the monthly report shows where the business stands and what moved.
A spot in the map results
Google ranks local results on relevance, distance and prominence. A plumber across town from the caller can do everything right and still sit below one around the corner.
Night calls nobody takes
After-hours work is shown only if someone answers. No amount of SEO picks up a 10pm call.
Reviews you did not earn
No paid, incentivised or made-up reviews, and no screening out customers before they are asked.
Licences you do not hold
Gas, backflow and other licensed work goes on the site only with the credential that covers it.
AI answers
Whether ChatGPT or Google's AI features name a plumber is up to each platform. It is checked and reported, not promised.
The hot water, drains and suburb pages, and the licence details on them, belong to the plumbing business. The client owns the website, content, domain and source code. Optional ongoing services are month-to-month with no minimum term. The client may cancel at any time, effective at the end of the current paid month.
/ Related
/ The next step
Hot water, drains, gas, backflow or the emergency calls, the suburbs the van actually covers, and what shows up now when you search for them. I will reply with what the monthly plan would cover and what a written quote needs.
/ Perth based · Month to month · You own the website