// seo for roofers · from A$197 a month
A leak in a storm is searched on a phone and ends in a call. A re-roof is a five-figure buy compared over weeks. The A$197 monthly plan covers the work behind both: the Google Business Profile, Search Console, the repair, re-roof and area pages, and a monthly report.
Updated · By Josh Waller
/ How roofing is searched
Roofing work is searched four ways, from a leak in a storm to a re-roof compared for weeks. SEO for roofers is the monthly work behind each one: a Business Profile ready for the leak call, separate pages for repairs, restoration and re-roofs, a portfolio of your own roofs, and proof an owner can check before asking for a quote.
A roof leaking in the rain gets a phone call within minutes; a re-roof gets weeks of reading. That difference decides where each search is answered, and where the work goes each month.
Right now
emergency roof leak repair
This week
ridge capping repair + suburb
Compared for weeks
tile to COLORBOND cost perth
On a programme
architectural cladding + city
Why a roofing site splits these jobs onto separate pages is covered on the websites for roofers page, and shown on two live sites in the roofing website design examples.
/ The Google Business Profile
Through a Google Business Profile. A roofer works on the customer's roof, so a service-area profile with the address hidden is the normal setup, and no yard or shopfront is needed. The business remains the verified owner, with Josh added as a manager. The leak call starts on the profile, and the portfolio is what closes it.
Setting the profile up from scratch is covered step by step in the Google Business Profile guide. The rest of the monthly work is on the SEO plan page.
Leak repairs and storm call-outs go on the profile, with hours to match, only when the crew takes those calls. Work the business does not do stays off it.
Ridge capping, valleys, broken tiles, restoration and re-roofs listed as separate services, each pointing at its own page, instead of one entry that says roofing.
Drone shots and finished roofs from real jobs, captioned with the suburb and the tile or COLORBOND profile, posted when there is a finished job to show.
McDonald Roofing Company had no public Google reviews when its site launched. Reviews are asked for with a link or QR code after a finished job, never paid for or incentivised.
Up to 20 service areas by suburb or postcode, matched to the area pages that have real jobs behind them. Google does not accept a radius.
Business Profile numbers, such as calls and website clicks, go into the monthly report next to quote requests and Search Console, so a wet week shows up in the figures.
/ Month one to month three
The plan runs in four stages a month, so the first 90 days are three passes through them. The first pass records where the roofing site and the profile stand, and the next two build on it with finished roofs. It is a work order, with no ranking date attached and no fixed term to sign.
Before it starts
The scope for the month is confirmed in writing first. Then you add Josh to the Google Business Profile as a manager, and the business remains the verified owner. For a roofing site built elsewhere, you also give editor access to that platform, and the site stays with its host.
Month 1 · Stage 1
Which pages Google has picked up, page errors, page speed, the mobile layout, titles, structured data and internal links on the site. Beyond it, Maps positions across the suburbs you cover and how the business details read on other sites. The searches already reaching the leak, repair, restoration and re-roof pages are recorded as the starting line.
Month 1 · Stage 2
Whatever the checks found is fixed in Search Console and on the site. Repairs are named the way owners search them, restoration and re-roofs are kept on separate pages, and the portfolio takes photos from roofs you have finished.
Month 1 · Stage 3
Leak and storm work goes on the profile only where the crew takes it, with hours to match. Bing Places, Hotfrog and Localsearch are brought into line with the site, and a review link or QR code is ready to hand over after each finished roof.
Month 1 · Stage 4
Calls, quote requests, Google Analytics, Search Console and Business Profile figures in a single report, next to a list of what was done and what is planned for month two.
Months 2 and 3
The four stages repeat. New jobs go into the portfolio and the job pages, an area page is added only where there are real roofs and photos to show in that suburb, and every report is read against month one.
Every check in stage one is listed on the SEO plan page.
/ Proof before price
Then the site has to carry proof of another kind. A re-roof is a five-figure buy compared for weeks, and a careful owner reads the portfolio, the business details and who else trusts the crew before looking at a price. Keeping that proof current is part of the monthly work, and reviews are asked for as jobs finish.
The pages and proof a roofing site needs are shown, with screenshots, in the roofing website design examples.
The ABN, the year the business started and the areas it works, the same on the site, the profile and the structured data. McDonald Roofing Company leads with these because it has no review history to lean on.
The McDonald site names the custom-home builders the crew works alongside: Giorgi, ORMO Build, Distinctive Homes WA and Imperial Building Services. A builder or an architect weighs that before a star rating.
Mandurah Roofing Services has eleven job stories drawn from the owner's own posts, each linking back to the Instagram post so the proof can be checked. On the plan, new jobs are added the same way.
The Mandurah Roofing Services pricing page explains why roof repairs are priced per job and lists what to send for a quote, rather than publishing a range nobody has checked.
/ Two roofing builds
There is no set number of weeks. A roofer's starting point, the number of other crews working the same suburbs and Google's own changes all move it. Both roofing builds below started on social media with no website. On the plan, each month's report measures the business against its own starting point.
Here is what each build put in place for an owner comparing roofers.
Wangara, Western Australia
The only public presence was an Instagram account and a Facebook page, with no public Google reviews. The business is now on a Kovus monthly plan, and the Business Profile, reviews and content are what that plan covers next.
Mandurah, Western Australia
A Facebook page and an Instagram account of finished jobs, with no website. The site was built from the owner's own posts, and Search Console is verified for the domain with the 54-page sitemap published.
/ The two monthly plans
The SEO plan is priced from A$197 a month and runs month to month, with no lock-in. It covers the profile, portfolio and area page work described here, plus hosting, backups and unlimited edits on a site Kovus built. A roofing website build is a separate A$500 to A$1,000 job. A site built elsewhere can go on the plan too.
| Plan | Price | What the month includes | Which websites |
|---|---|---|---|
| Hosting and edits | A$97 a monthA$1,164 over a year |
| A roofing website Kovus built and hosts. |
| Plus SEO | from A$197 a monthfrom A$2,364 over a year |
| A roofing website Kovus built, or one built by someone else. That site stays with its current host. |
A Kovus-built roofing site stays hosted, backed up and edited on the A$97 plan, and leak calls and re-roof searches sit in the A$197 plan. A bigger business that needs more work each month is quoted in writing before it starts. The SEO plan and pricing pages compare everything.
One published comparison: GoDaddy's Australian website cost article gives A$300 to A$3,500 a month for SEO when it is bought. It is a general market range, not a roofing figure and not a Kovus quote.
Your roofing site was built by someone else?
The A$197 plan is still available for a website Kovus did not build, and works on it all the same: the profile, Search Console and the report. The site stays with its current host, and portfolio or area page changes are made in your platform with editor access you provide. Every account stays in your name.
/ Straight answers
A position on a wet night, an insurance payout or a star rating. Rankings for a roofing search are Google's call, an insurer decides a claim, and customers decide what they write. The plan does the work, and the monthly report shows where the business sits and what changed.
Storm-season rankings
Google decides which roofers show for a leak search on a wet night. The report shows where the profile and pages appeared, and what changed.
An insurance outcome
A storm page explains what to photograph and how you meet the assessor. It never says a claim will be paid.
Stars you have not earned
No paid, incentivised or made-up reviews. Reviews come from real customers, asked after each finished roof, and the site leans on proof that can be checked.
A licence that does not exist
No page claims a licence the business does not hold, or one the work does not need.
AI recommendations
Whether an AI tool suggests a roofer is up to each platform. It is checked in the report, not promised.
Your roof photos, project pages and area pages stay with the roofing business if the plan stops. The client owns the website, content, domain and source code. Optional ongoing services are month-to-month with no minimum term. The client may cancel at any time, effective at the end of the current paid month.
/ Related
/ The next step
Repairs, restorations, re-roofs or cladding, the suburbs you will actually drive to, and what comes up when you search for that work today. I will come back with what the plan would cover and what the written quote needs.
/ Perth based · No minimum term · You own the website