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Kovus

/ SEO and Google Business Profile management: Search is bigger than your website.

Before someone in Perth rings a local business, they check Google results, Maps, reviews, directories, social pages and now AI answers. The A$197 plan covers the work in each of those places, including Google Business Profile management, on top of hosting and unlimited edits. This page lists the work it covers, and your written quote confirms the scope. For a trade business, SEO for tradies shows the same plan applied to job-type pages, service areas and call-out work.

From A$197 a month, hosting and edits includedMonthly reportMonth to month, no lock-in

/ Where customers look

Your website is one stop.
Customers make several.

Seven places a local business needs to look right, from the site itself up to AI answers. The A$197 plan covers work in each of them.

  1. AI answers

    ChatGPT, Google AI Overviews and similar tools

    The same business facts across your site and profiles, and clear answers to the questions customers ask. AI visibility is checked and reported. Inclusion is up to each platform.

    AI search guide
  2. Social pages

    Facebook and Instagram

    Your profiles linked from the site and its structured data, carrying the same name, phone and service area.

  3. Reviews

    Your Google reviews

    A review link or QR code and short templates for asking customers after a job. No paid or incentivised reviews.

    Review request templates
  4. Directories

    Bing Places, Hotfrog, Localsearch and similar

    Listings created or corrected so your name, phone and details match everywhere they appear.

  5. Google Maps

    Your Google Business Profile

    Posts with photos from recent jobs. Services, prices, hours, service areas and photos kept current.

    Business Profile guide
  6. Your website

    The base everything points back to

    A page for each real service and suburb, with clean titles, structured data and call and form tracking.

/ Every month

What the A$197 plan
does each month.

Both monthly plans are optional and month-to-month. The A$197 plan is the A$97 website maintenance plan with the SEO work added.

A$97 a month

Hosting and edits

  • Hosting and CDN
  • A security and performance pass
  • Uptime monitoring
  • Verified backups
  • Unlimited edits

How a month runs

  1. 01 / 04

    Checked.

    Each month starts with checks across the whole site and your profile, from which pages Google has picked up and any page errors to the searches that bring people in.

    See the full checklist
  2. 02 / 04

    Fixed and updated.

    What the checks turn up gets fixed, and the site keeps pace with your work.

    • Search Console fixes

      New and changed pages sent to Google to be picked up, page errors fixed, and structured data kept valid.

    • Page and photo updates

      Copy and photos refreshed from new jobs, so every page stays current and accurate.

    • New pages when they are earned

      A new service or suburb page when you have real work and photos to show there. No copy-and-paste suburb pages.

  3. 03 / 04

    Kept current.

    The places customers check before they call are kept accurate and active.

    • Google Business Profile

      Posts with photos from recent jobs. Services, hours and areas kept current.

    • Directory listings

      Matching details on Bing Places, Hotfrog, Localsearch and similar. For accuracy, not for links.

    • Review requests

      A review link or QR code and templates for asking after a job.

  4. 04 / 04

    Reported.

    One plain-English report with what was done that month and what comes next.

    • The numbers in one place

      Calls, form enquiries, Google Analytics, Search Console and Business Profile numbers side by side.

    • Google Analytics 4

      Calls, form enquiries and key pages tracked as events, so the report shows what visitors actually did.

Month-to-month retainers in practice

By area

By trade

  • SEO for tradies: how trade customers search, and the monthly work for each kind of search
  • SEO for plumbers: emergency, hot water, drains and gas searches
  • SEO for roofers: storm leak, tile repair, restoration and re-roof searches
  • SEO for builders: project-type, suburb and Business Profile searches for building work

Business Profile

/ The checklist

What gets
checked.

The monthly work starts from checks across the whole site and profile. These are the areas covered, in plain terms.

Read the 30-point checklist guide

On your site

  • Google finding and listing each page
  • Page speed and Core Web Vitals
  • Mobile layout
  • Titles, descriptions and headings
  • Page content and trust signals
  • Structured data
  • Images and alt text
  • Sitemaps and robots rules
  • Internal links
  • Alerts when an update breaks something

Beyond your site

  • Maps positions across your service area
  • Business details across the web
  • Backlinks and referring sites
  • Competitor comparison
  • AI search visibility

/ Google Business Profile

Google Business Profile management,
month to month.

Included in the SEO plan from A$197 a month and not sold on its own. The setup steps are in the free guide. This is the work that keeps the profile accurate after setup. If Google suspends a profile, the appeal is a separate job, quoted per job, and Google decides it.

Management and reinstatement appealsGoogle Business Profile setup guide
  • Details kept current

    Services, prices, hours, service areas and photos updated when the business changes, so the profile matches the website.

  • Posts from recent jobs

    Posts with photos from recent work, published when there is a real job or update to show.

  • Review requests

    A review link or QR code and short templates for asking customers after a job. No paid or incentivised reviews.

  • The same details everywhere

    Name, phone and service area matched across the profile, the website and directory listings such as Bing Places.

  • Profile numbers in the report

    Business Profile numbers in the monthly report, next to calls, form enquiries, Google Analytics and Search Console.

  • You stay the owner

    You add Josh as a manager on the profile. The business stays the verified owner, so the profile remains yours.

/ Included in every build

Some of it is done
before launch.

01

Clean URLs and metadata

Canonical URLs, titles and descriptions set on every page.

02

Sitemap and robots rules

A sitemap and clear rules for search engines, so Google can find each page.

03

Structured data

Business details and services marked up with schema that matches what the page shows.

04

Launch checks

Performance, accessibility, mobile and Search Console checks recorded before launch.

/ Straight answers

What I won't
promise, or do.

SEO is measured, not guaranteed. Anyone promising a ranking is selling something they don't control, and some shortcuts are never part of the plan.

  • Rankings

    Google and the other platforms decide rankings. The report shows where you stand and what changed.

  • AI mentions

    Whether an AI tool mentions a business is up to each platform. It is checked and reported, not promised.

  • Paid or fake reviews

    No paid, incentivised or made-up reviews, ever.

  • Bought links

    Directory listings are there to keep your details accurate. No bought or manufactured links.

On either plan, the website, content, domain and source code are yours. The full terms are on the pricing page.

/ Common questions

Questions about
the SEO plan.

What is the difference between the A$97 and A$197 plans?
The A$97 website maintenance plan covers hosting and CDN, a security and performance pass, uptime monitoring, verified backups and unlimited edits, at A$97 a month. The A$197 plan includes all of that, plus ongoing SEO, the Google Business Profile and a monthly report, from A$197 a month. A bigger business that needs more work each month is quoted in writing before it starts.
Can I get the A$197 plan if Kovus did not build my website?
Yes. The A$197 plan is available for a website Kovus did not build, on the same pricing from A$197 a month. The site stays on its current platform and host, so hosting, security and backups stay with them. The plan covers the SEO work, the Google Business Profile and the monthly report. On-site SEO changes, such as titles, headings, structured data and page copy, are made in your platform with editor access you provide, and you keep ownership of every account. If the platform blocks a change the work needs, the written quote says so before anything starts.
How soon will SEO make a difference?
It depends on your starting point, your area and what the search platforms do. Each report compares against your own baseline, so you can see what changed rather than relying on a promised date.
Do you need access to my Google Business Profile?
Yes. You add me as a manager on the profile and you stay the owner, so the profile remains yours.
Do I need a shopfront to have a Google Business Profile?
No. A business that goes to its customers, rather than having them come in, can use a service-area profile and hide its address. Google currently allows up to 20 service areas, set by city, postcode or other area, and does not allow a radius.
What if someone else controls my Business Profile?
Request access through Google instead of creating a second profile. Once the business is the verified owner, you add me as a manager and the profile stays yours.
Will my business show up in ChatGPT or Google AI Overviews?
Each platform decides what it includes. The work keeps your business facts consistent and your answers clear, and AI visibility is checked in the monthly report. It is measured, not guaranteed.
Can I cancel?
Optional ongoing services are month-to-month with no minimum term. The client may cancel at any time, effective at the end of the current paid month.

/ The next step

See what it would cover
for your business.

Website builds cost A$500 to A$1,000. Monthly plans are A$97 for hosting and edits, or from A$197 with the SEO work on this page. Every build is quoted in writing before work starts; see pricing.