Referrals and past clients
The site backs up the referral
Someone handed your name checks the site and the profile before they call. The project pages and the licence number do that work, so they are kept current on the plan.
// seo for builders · from A$197 a month
SEO for builders, from the first search to the site visit.
A deck, an extension and a new home are searched differently, and each client reads your project pages before ringing. The A$197 monthly plan covers the search work behind all three: the Business Profile, Search Console, project and suburb pages, and a monthly report.
Updated · By Josh Waller
From A$197 a monthProject pages kept current from real jobsNo minimum termFor new and existing builder sites
/ How building work is searched
What does SEO for builders cover?
SEO for builders is the monthly work that gets a building business found for the jobs it wants, in the suburbs it builds in. For a builder that comes down to four things: a page for each kind of project, such as new homes, extensions, decks or structural work; suburb pages only where there is real work to show; a Google Business Profile with the right services and service areas; and the licence or registration number where a client can check it. Each month the pages and the profile are checked, fixes are made, new jobs are added from your own photos, and a report sets calls, quote requests, Search Console and Business Profile numbers side by side. Rankings stay Google's decision.
The project
home extension builder + city
An owner planning a new home, an extension or a second living area, reading for weeks before booking a site visit.
Web results
A page for each kind of project
A page for each kind of project you take on, with real jobs, materials and suburbs named, checked in Search Console for the searches that reach it.
The smaller job
deck builder + suburb
An owner with a deck, a patio roof or a pergola in mind, comparing two or three local builders on a phone.
The map results
Google Business Profile and suburb pages
Services and service areas kept current on the profile, and a suburb page wherever there are finished jobs to show.
The name check
business name + reviews
Someone who read a site sign, got a referral or was handed a card, checking the business before they ring.
Brand results
The profile, the site and the licence
The same name, phone number, ABN and licence or registration number on the site, on the profile and in the structured data.
The question first
removing a load bearing wall
An owner with a question before they have a builder in mind, reading whoever explains it plainly.
Web results
Guides on your own site
Short guides that answer the questions you get asked on site, written from how you do the work and linked to the service they lead to.
Probuild's site carries three guides of the fourth kind: what to know before a deck, timber framing and AS 1684, and removing a load-bearing wall.
/ Project pages
Does a builder need a page for each type of project?
Yes, when the jobs differ. A new home, an extension and a deck have different buyers, budgets and questions, and on one services page a search for any of them lands on a page about all of them. Probuild's site splits its work into five service pages: decks and outdoor living, custom carpentry, structural timber and posts, new builds and farmhouse work, and patio covers and insulated roofs.
What a builder's website needs page by page, and what a build costs, is on the construction websites page.
A page per kind of project
Split by the work you take on and want more of. A builder who does not do second storeys does not get a second-storey page.
Real jobs, named by suburb and material
Your own photos, with the suburb, the materials and the constraint written beside them. Probuild's lead project is three decks in Kurri Kurri with ekodeck boards, a Versiclad insulated roof tied into the eaves and a Miami stainless cable balustrade.
Suburb pages where the work is
Probuild has 14 suburb pages, from Cessnock across the Hunter to Newcastle, each a page of its own rather than a line of towns in the footer. A suburb gets a page when there is work to show there.
Prices explained, not invented
Probuild publishes no rate card. Its pricing page explains that height, cover, access and timber all move the number, so every job is quoted on site.
/ The Google Business Profile
How does the Business Profile work for a builder?
A builder works at the client's address, so the profile can be a service-area profile with the address hidden. The business stays the verified owner and adds Josh as a manager. Setting it up from scratch is covered in the Google Business Profile guide; for a builder, the monthly work looks like this.
Services that match the project pages
New homes, extensions, decks and structural work listed as separate services, each pointing at the page that covers it. Work you do not take on stays off the profile.
Service areas you actually build in
Up to 20 service areas by suburb or postcode, matched to the suburb pages that have jobs behind them. Google does not accept a radius.
Photos from finished jobs
Posts and photos from your own jobs, captioned with the suburb and the work, added when a job is finished.
Review requests at handover
A review link or QR code to send when the keys or the final invoice go over. Nothing paid, nothing incentivised.
Profile numbers in the report
Calls and website clicks from the profile sit in the monthly report beside quote requests and Search Console.
/ Licences and registration
Where should a builder's licence or registration number go?
Where a client can check it: in the footer of every page, on the contact page, beside the work it covers and on the profile, written the same way everywhere. A number a client can look up on the public register does more for trust than a line saying the business is licensed.
- Western Australia: the number in advertising
- The WA Government's guidance for registered builders covers showing the registration number in advertising, and it names website advertisements. The footer is the simplest way to put the number on every page, with the contact page and the profile carrying the same number. Source: information and obligations for registered builders, WA Government.
- Western Australia: who has to register
- Whether a builder needs registration depends on the kind of work and its value, and the WA Government sets out where the line falls. If you are registered, the number goes on the site. If your work does not need registration, the site does not suggest it does. Source: Do I need to be a registered building contractor?, WA Government.
- New South Wales: Probuild's licence
- Probuild Construction Co publishes its NSW contractor licence 459690C and its ABN on the site and in the structured data. Before launch the licence was checked as current on the public Verify NSW register and the ABN on the Australian Business Register.
- Everywhere else
- Each state sets its own rules. The site shows the credential that applies where you build, and no page claims a number the business does not hold.
What builders, electricians, plumbers and painters in WA show on their sites is covered in the guide to licence numbers on WA tradie websites.
This is general information about what to show on a website, not legal advice. Check the current requirements with Building and Energy in WA, NSW Fair Trading or your own adviser before you publish.
/ A builder's site, built
What does a builder site with this structure look like?
Cessnock, New South Wales · A$1,000 build
Probuild Construction Co
Ewan's owner-operated carpentry and construction business works across the Hunter and Newcastle. It had an Instagram account and a Facebook page, and the domain matching its name redirected to Facebook. The site now carries the project, suburb and guide pages described above, with a 3D timber-frame house on the homepage that assembles as the visitor scrolls.
- 35pages in the sitemap
- 5service pages
- 14suburb pages
- 4project pages from real jobs
A second builder's site: Bodycote Building, a licensed builder in the Nambucca Valley, NSW, with a page for each kind of job: a new home built from the slab up, an elevated deck and a renovation stripped back to the frame.
/ Marketing for builders
Where does SEO sit in marketing for builders?
Marketing for builders runs through more than search. A referral or a site sign can end with someone searching the business name, and that search lands on the profile and the site. So the search work backs up the rest. The wider picture for trades is in the marketing for tradies guide.
Site signs
Name, number and phone
A sign on the job carries the business name, number and phone, and the WA Government's guidance sets out what a registered builder's sign shows. A neighbour who reads one and searches the name should find the same details on the profile and the site.
Lead platforms
A separate cost
Platforms such as hipages are a separate cost with their own terms. The hipages guide sets out what to check before you sign up, and what it means for your own site.
Search and the Business Profile
from A$197 a month
The plan on this page: the website's search work, the Google Business Profile and the monthly report. Paid ads and social media posting are not part of it.
/ The two monthly plans
What does SEO for a builder cost each month?
From A$197 a month on the SEO plan. A Kovus-built site stays hosted, backed up and edited on the A$97 plan, and the A$197 plan adds the profile, project page and suburb page work on this page. Building the site is a separate A$500 to A$1,000 job, and the SEO plan and pricing pages compare everything.
A$97 a month
Hosting and edits
- Hosting and CDN
- A security and performance pass
- Uptime monitoring
- Verified backups
- Unlimited edits
from A$197 a month
Plus SEO
- Everything in the A$97 plan
- Ongoing SEO
- The Google Business Profile
- A monthly report
Two plans have no separate upfront build fee, offered as options in the written quote: A$238.67 a month with the website build, hosting, ongoing SEO and agreed updates included, or A$2,000 a year for 12 months of hosting, ongoing SEO and agreed updates. Neither is charged until you approve the finished site. The terms are on the pricing page.
Your builder site was made by someone else?
The A$197 plan is still available for a website Kovus did not build, covering the profile, Search Console and the report. The site stays with its current host, and project or suburb page changes are made in your platform with editor access you provide. The accounts stay in the builder's name.
/ Straight answers
What I won't promise or do for a builder.
Rankings for a building search are Google's call, and some shortcuts are never part of the plan. The monthly report shows where the business sits and what changed.
A ranking for a project search
Google decides which builders show for a new-home or extension search. The report shows where the profile and pages appeared, and what changed.
Stars you have not earned
No paid, incentivised or made-up reviews. Reviews come from real clients, asked at handover, and the site leans on the work, the ABN and the licence.
A number you do not hold
No page shows a licence or registration number the business does not hold, or claims one the work does not need.
AI recommendations
Whether an AI tool suggests a builder is up to each platform. It is checked in the report, never promised.
Project pages, suburb pages and the photos on them stay with the builder. The client owns the website, content, domain and source code. Optional ongoing services are month-to-month with no minimum term. The client may cancel at any time, effective at the end of the current paid month.
Questions about SEO for builders.
How much does SEO for a builder cost?
The SEO plan is from A$197 a month and runs month to month. If Kovus built the site, the same payment covers hosting, a security and performance pass, uptime monitoring, verified backups and unlimited edits. A bigger business that needs more work each month is quoted in writing before it starts. A builder's website is quoted separately: builds cost A$500 to A$1,000, and Probuild's was A$1,000.
How is SEO for builders different from SEO for other trades?
It is the buying time. A builder's client reads project pages, past work and the licence for weeks or months before a site visit. So the monthly work leans on project pages, suburb pages with real jobs and a profile that matches them, rather than on after-hours calls.
Should a builder have a page for every suburb?
Only where there is real work to show. Probuild's site has 14 suburb pages because the business works across those towns. A suburb page with nothing local on it is left out until there is.
Can a builder with no office show on Google Maps?
Yes. A builder works at the client's address, so the profile can be a service-area profile with the address hidden. The service areas are set by suburb or postcode, up to 20 of them, and Google does not accept a radius.
Will you put my builder registration number on the site?
Yes, if you hold one. It goes in the footer of every page, on the contact page and beside the work it covers, and the same number goes on the profile and in the structured data, so a client can look it up on the public register. No page shows a number you do not hold.
How long until SEO makes a difference for a building business?
There is no fixed date. It depends on where the site starts, how many builders work the same suburbs and what the search platforms do. Each monthly report measures the business against its own starting point.
Is marketing for builders the same thing as SEO?
No. Marketing for builders also covers referrals, site signs, lead platforms, ads and social media. The A$197 plan covers the search part: the website, the Google Business Profile and the monthly report. Paid ads and social media posting are not part of it.
/ Related
More on builder sites and the plan.
/ The next step
Tell me the jobs you want more of and where you build.
New homes, extensions, decks or structural work, the suburbs you will actually build in, and what comes up when you search for that work today. I will come back with what the plan would cover and what the written quote needs.
/ Perth based · No minimum term · You own the website