// for carpentry businesses
Carpentry websites that show the finish.
Carpentry is judged visually and scoped carefully. A strong site makes the work easy to inspect, separates the services clearly, and gives the right project a clean path to enquire.
// the problem
Where carpentry businesses typically lose leads.
A gallery with no project context
Finished photos need a service, location and short explanation. An unlabelled image grid looks good but gives search engines and buyers little to understand.
Residential and commercial work mixed together
Fit-outs, framing, decks, doors and custom joinery attract different buyers. Clear service paths help each customer see relevant proof without digging.
No scope-setting before the form
Project type, location, timing and rough scope are the basics needed to qualify an enquiry. A generic contact form creates avoidable back-and-forth.
No local search depth
A homepage cannot rank equally well for every service and suburb. Focused pages give the right combinations enough substance to be found.
People hiring a carpenter want to see that the finish matches the promise. Project pages should do more than display photos: they should identify the work, explain the constraint, and show the completed result. That makes the portfolio useful to both buyers and search engines.
Kovus structures the site around the services and project types worth winning, then keeps the enquiry flow specific enough to filter poor-fit jobs. The visual work remains central, with the technical SEO and structured data supporting it quietly underneath.
// the numbers
Four numbers that frame the job.
Pool and spa median website conversion. 1.5× the home-services average
/ LocaliQ Home Services Benchmarks 2025
Cheapest cost-per-lead of any home-service trade on Google Ads
/ LocaliQ 2025 · vs A$228 roofing
Local searches now showing an AI Overview. Your website carries 24% of the ranking weight
/ Whitespark 2026
Consumer adoption of AI for local recommendations in twelve months
/ BrightLocal LCRS 2026
// the framework
Five systems we install on every carpentry businesses build.
/ system 01
The Local SEO Engine
A dedicated page for every suburb you service, plus a properly filled-in Google Business Profile. Around 42% of local searches click a Map Pack result (Backlinko 2024).
learn more/ system 02
The Conversion Stack
Tap-to-call on every page, visible pricing, fast load, short forms, photo reviews next to the button people actually press. Lifts a 1–2% site to 5–12%.
learn more/ system 03
AI Search Visibility
Your business entity seeded across the platforms ChatGPT, Perplexity, Claude, and Google AI Overviews pull from. Most of your competitors haven't touched this yet.
learn more/ system 04
The Content Hub
Blog posts that answer what your customers actually type into Google ("how often to shock a pool", "render cost in Perth"). Each one keeps pulling traffic for years.
learn more/ system 05
The Tracking Layer
Call tracking, form attribution, weekly Map Pack rank check, monthly AI-mention check across ChatGPT, Perplexity, and Google.
learn moreReady to install the system?
One-off build plus a month-to-month retainer. Yours from day one. Quoted to your business, with full detail on the pricing page.