The business
McDonald Roofing Company is a metal roofing and architectural cladding specialist based in Wangara, WA, trading since 2022. The crew works in genuine BlueScope COLORBOND® steel across concealed-fix profiles, Kliplok 700, Trimdek, Custom Orb, standing seam, plus Prominence Nailstrip wall cladding, and is regularly brought in by Perth custom-home builders, including Giorgi, ORMO Build, Distinctive Homes WA and Imperial Building Services, to cover the roof and cladding package on architect-designed homes. The core of the work sits in Perth’s western and coastal corridor: Dalkeith, Nedlands, Peppermint Grove, Cottesloe, Mosman Park and City Beach.
What they had before
Nothing. There were no existing pages, no services section, no area pages, no gallery, no blog, and no domain. The only public presence was an Instagram account, 1,285 followers and 30 posts deep, and a Facebook business page. That’s a genuine trade doing five-figure custom-home work, with proof of it sitting in a phone camera roll and nowhere a homeowner or a builder could search for it.
There are also no public Google reviews on this business yet, which shapes what the site could honestly lean on. Most roofing sites sell on stars; this one had none to show, so the trust argument had to be built a different way.
What we built
The site is built in an ink-and-bone palette with a single steel-blue accent and one 3D moment, to read as an architectural-cladding specialist rather than a red-and-blue trade template.
The page set: a services index plus five individual service pages (COLORBOND metal roofing, architectural wall cladding, re-roofing and replacement, custom-home and new-build roofing, guttering/fascia/flashings), a dedicated cladding page, a portfolio/work page, an areas index plus 12 individual suburb pages grouped into three real regions (Western suburbs: Dalkeith, Nedlands, Claremont, Swanbourne, Floreat; Coastal: Cottesloe, Peppermint Grove, Mosman Park, City Beach; Northern corridor: Wangara, Marmion, Watermans Bay), a guides section with three long-form reference articles (metal roof profiles, architectural cladding, COLORBOND colours for the coast), an FAQ page, about, and contact.
Because there’s no review history to point to, the trust layer is built from what’s actually verifiable: the ABN, the founding year, and, the strongest asset for this business, a named wall of the custom-home builders McDonald works alongside. The portfolio itself runs 19 real photos pulled from the business’s own Instagram feed, drone aerials, named jobs tagged by suburb (a Dalkeith Kliplok job for Giorgi, a Peppermint Grove finish, a Watermans Bay build with ORMO Build), not generic stock. Real, labelled photos of the business’s own roofs are the proof the roofing web design page asks for. The copy leads with the ABN, the builder relationships and the workmanship.
The site was redesigned at the end of September 2026. The homepage is now one scroll: the hero over the site’s roof video, a band of the builders McDonald works with, a pinned services stage, a COLORBOND profile sheet drawn in 3D, a rail of finished work, the process, the area plan, FAQs and the quote ask. A glass pill header opens mega panels with project photos, and every inner page moved onto the same hero, section and call-to-action layout.
Structured data tells search engines the business is a roofing contractor and what it offers, and a plain-text summary helps AI search tools describe it.
Where it stands
The site is live at mcdonaldroofingco.com.au, and the original Vercel address now redirects there. McDonald Roofing Company is now on a Kovus monthly plan. Google Business Profile work, reviews and ongoing content are what that plan covers next, the same layer described on the SEO for roofers page.
What’s included
A one-off build, plus the month-to-month Kovus plan the business is now on. The plan covers Google Business Profile setup, reviews and content as the next layer of work. The site, the suburb pages, the portfolio and the domain are the business’s from day one. The plan can be cancelled at any time, effective at the end of the current paid month, and everything stays with the business.