The business
CJH Concrete is a concreting crew based in Currambine, working across Perth’s northern corridor and south to Beeliar and Fremantle. The work sits at the decorative end of the trade: exposed aggregate driveways in Geostone decorative blends, honed concrete, pool decks, alfresco slabs and shed pads. The positioning is deliberately narrow, and the site says it plainly on the homepage: the crew that quotes it pours it, with a free measure on every job.
What they had before
Nothing searchable. In July 2026 there was no website and, unusually, no Google Business Profile either. The entire public presence was an Instagram account with 194 followers and six posts, with the phone number and email published in the captions. A homeowner in Currambine looking for an exposed aggregate driveway could not find this business in Google at all, while competitors held the map pack and the organic results.
That is a harder starting point than the usual no-website build. Without a Business Profile there is no map listing, no reviews to inherit, and no local entity for Google to attach a new site to. The baseline was zero on every axis.
What we built
A 44-page site at cjhconcrete.com.au, structured around the two things a concrete buyer actually decides on: the finish they can see, and whether the crew works in their suburb.
Eight service pages split the trade by finish and job type rather than listing everything on one page: exposed aggregate, honed concrete, driveways, slabs and pads, alfresco and outdoor, paths and side access, commercial, and fast turnaround. Sixteen individual service-area pages cover Alkimos, Beeliar, Burns Beach, Butler, Clarkson, Currambine, Fremantle, Hillarys, Iluka, Joondalup, Kinross, Merriwa, Mindarie, Padbury, Quinns Rocks and Wanneroo, each carrying its own location markup instead of a shared footer list.
Three project pages carry real job photography with the suburb and the blend named: a Jacaranda White exposed-aggregate driveway and entry in Beeliar, a Sunday callout in Fremantle, and a shed and smoker pad in Padbury. Seven guides answer the questions the search data actually shows people asking, including what an exposed aggregate driveway costs in Perth, choosing a Geostone colour, exposed aggregate versus liquid limestone, shed slab thickness and prep, driveway crossover approval, and how long before you can drive on new concrete.
The cost question is handled honestly rather than dodged. The site publishes general Perth market guidance, roughly $100 to $150 per square metre for exposed aggregate and from around $70 for plain concrete, and states explicitly that these are market guide figures rather than CJH’s own quoted prices, because the real number depends on site access and prep. That answers the search without pretending a driveway can be priced from a web page. A published per-square-metre figure is also what the concreting websites page recommends for the trade.
The trust layer is built from what is verifiable: the mobile number in the header of every page, the published ABN, the Currambine base, and photos of finished driveways, shed pads and pool decks on the homepage. Structured data throughout gives search engines the business’s address and opening hours in a form they can read. Currambine sits inside the City of Joondalup, and this build is the worked example on the Joondalup web design page.
Where it stands
The site is live on its own domain. There was no previous website or Business Profile, so rankings, enquiries and position in the map results are measured from launch.
Google Business Profile creation and verification is the next layer, and it matters more here than on most builds: the suburb pages and structured data give Google a consistent local business to attach a new profile to, but the profile itself still has to exist before the map results are reachable. Review generation follows it.
What’s included
A one-off build plus a month-to-month retainer covering Business Profile setup, reviews and content. What that monthly work covers for a business in the corridor is set out on the SEO in Joondalup page. The site, the suburb pages, the photography and the domain belong to the business from day one. The client may cancel at any time, effective at the end of the current paid month, and everything stays with the business.