The problem this build solves
The typical greengrocer website is a brochure, if it exists at all. A logo, an address, opening hours, and a stock photo of produce that isn’t even theirs. The real selling (this week’s stone fruit, the loaded display, the regulars who order a fruit box every Friday) lives on a Facebook page that ranks for nothing and disappears in a day.
Meanwhile the customer is on a phone, mid-errand, typing “fruit and veg {suburb}” or “fruit shop open now”, and Google is sending them whoever looks closest, freshest and open. Around 42% of all local-business clicks go to the top three results in the Map Pack (Backlinko 2024), and a fast site that paints real produce instantly on mobile is what catches them. The Fruit Basket, a specialty greengrocer in Mount Pleasant, Perth WA, under new ownership, is the build that fixes all of it.
What the build looks like
The site (Astro, owned by the shop):
- A produce-led hero leading with the shop’s own shelves, the one image a supermarket can’t fake.
- Suburb pages. A real ranking target per service area, written with neighbourhood mentions, not one paragraph that name-drops suburbs.
- Dedicated same-day pickup and local delivery pages, so the highest-intent searches (“fruit delivery {suburb}”) land somewhere that converts.
- A weekly-specials content engine. Each week’s specials become a real, indexable page so “cheap {produce} {suburb} this week” has somewhere to rank.
- LocalBusiness / GroceryStore, FAQ and Breadcrumb schema. Validated.
- Sub-2-second mobile load. Hand-coded Astro, not a WordPress build.
The reviews and trust layer:
- A live Google reviews wall near every call to action, not three hardcoded testimonials from years ago.
- An automated review request after a purchase or a fulfilled order. ACL-compliant parallel-path (no masking), for a steady stream of fresh reviews.
- Schema markup so star ratings can appear in search results.
- Photo reviews prioritised, because Google rewards them with roughly 35% more visibility.
The visibility layer:
- Google Business Profile setup, weekly posting, monthly photo refreshes. Handled in the retainer.
- Entity seeding across the major platforms (Google, Bing, ChatGPT, Perplexity, Claude, AI Overviews) so AI search starts citing the shop. Most independent greengrocers haven’t touched this.
- Monthly AI-mention check across the major LLMs.
- Map Pack rank tracking on the top suburbs.
The order layer:
- Shopify wired in as the order and checkout layer. Shopify is the default for Australian independent grocers that sell online, and it’s being set up here so customers can order fruit boxes and grocery items for same-day pickup or local delivery, directly from the marketing site.
- To be clear: this is the planned order layer, being put in place, not a launched store with live sales to report. The Kovus build does the marketing and visibility now; Shopify handles the orders once it goes live.
What the install gets you
The Kovus build is sized to do one thing well: turn the local searches a greengrocer already gets (and currently loses) into walk-ins, pickup orders and standing delivery customers. Same neighbourhood, far more of it actually finding the door.
That isn’t a guarantee for any one shop. Foot traffic and basket value move with location, range, pricing and how fresh the produce actually is. But every component above is wired into the build on day one, and Shopify is set up as the order layer so the online channel is ready when the shop is. No upsells, no extra modules.
What’s included
A productised one-off build plus a month-to-month retainer, quoted to your shop. Site, reviews, GBP, AI visibility, weekly-specials content engine, tracking, and Shopify set up as the order and checkout layer. Yours from day one. Cancel the retainer any time after 90 days and the site, the suburb pages, the specials content, the Shopify setup and the domain all stay with you.