// productised local-service websites
A fast Astro website plus a monthly plan that keeps it ranking. Made for Australian pool service and render crews. One booked job covers the build.
// the numbers
Pool and spa median website conversion. 1.5× the home-services average
/ LocaliQ Home Services Benchmarks 2025
Cheapest cost-per-lead of any home-service trade on Google Ads
/ LocaliQ 2025 · vs A$228 roofing
Local searches now showing an AI Overview. Your website carries 24% of the ranking weight
/ Whitespark 2026
Consumer adoption of AI for local recommendations in twelve months
/ BrightLocal LCRS 2026
// the problem
The typical site has a hero photo, a list of services, a contact form, and a phone number. That worked in 2015. Today your customer has four tabs open on their phone, and they’re going to call whoever looks easiest to deal with in the next 90 seconds.
A typical local-service site
A site built like the top 5%
// the framework
Each one feeds the next. Running all five is the difference between a steady book and a trickle of leftovers.
/ system 01
A dedicated page for every suburb you service, plus a properly filled-in Google Business Profile. Around 42% of local searches click a Map Pack result (Backlinko 2024).
learn more/ system 02
Tap-to-call on every page, visible pricing, fast load, short forms, photo reviews next to the button people actually press. Lifts a 1–2% site to 5–12%.
learn more/ system 03
Your business entity seeded across the platforms ChatGPT, Perplexity, Claude, and Google AI Overviews pull from. Most of your competitors haven't touched this yet.
learn more/ system 04
Blog posts that answer what your customers actually type into Google ("how often to shock a pool", "render cost in Perth"). Each one keeps pulling traffic for years.
learn more/ system 05
Call tracking, form attribution, weekly Map Pack rank check, monthly AI-mention check across ChatGPT, Perplexity, and Google.
learn more// pricing
Three build tiers and three retainer tiers. Pick the build that fits the size of your operation, then the retainer that matches how hard you want to grow. Render runs the same prices with a finish-specific fit-out — full breakdown on the pricing page.
// pool service pricing
A productised Astro site delivered in four weeks. Pick the tier that matches your operation size.
Foundation Build
A$997 one-off
For solo operators — single-suburb focus
Standard Build
A$1,997 one-off
For 2–6 staff operators with 1–2 trucks
Pro Build
A$2,997 one-off
Multi-truck operators / regional dominance
Month-to-month, no lock-in. Cancel after 90 days and keep the site outright.
Essentials
A$97 /mo
Keep the site safe, fast, and online
Standard
A$197 /mo
Maintain rankings and grow steadily
Pro Growth
A$397 /mo
Aggressive growth + AI search dominance
All prices in AUD. Build is a one-off; maintenance is month-to-month, no lock-in. Cancel any time after 90 days and the website stays yours.
// next step
Half an hour on the phone. I run your site through the framework, point out what’s costing you calls, and tell you what’d need to change. Not a pitch. If you want one after, ask.