Kovus

// productised local-service websites

Built once.Yours to keep.

A fast Astro website plus a monthly plan that keeps it ranking. Made for Australian pool service and render crews. One booked job covers the build.

  • One booked job covers the build
  • Month-to-month, no lock-in
  • You own everything

// the numbers

Four numbers that frame the job.

10.89%

Pool and spa median website conversion. 1.5× the home-services average

/ LocaliQ Home Services Benchmarks 2025

A$45

Cheapest cost-per-lead of any home-service trade on Google Ads

/ LocaliQ 2025 · vs A$228 roofing

68%

Local searches now showing an AI Overview. Your website carries 24% of the ranking weight

/ Whitespark 2026

6 → 45%

Consumer adoption of AI for local recommendations in twelve months

/ BrightLocal LCRS 2026

// the problem

Most local-service websites are brochures.
They should be booking jobs.

The typical site has a hero photo, a list of services, a contact form, and a phone number. That worked in 2015. Today your customer has four tabs open on their phone, and they’re going to call whoever looks easiest to deal with in the next 90 seconds.

A typical local-service site

Where the leads leak out

  • 01 A single "service areas" page that lists 30 suburbs in a paragraph. Google won't rank it for any of them.
  • 02 No pricing on the site. The visitor flips to a competitor's tab, sees a price there, and books that one.
  • 03 Phone number hidden up in the header. About 76% of visitors are on a phone and miss it.
  • 04 Four-second load on 4G. Half the visitors are gone before the hero finishes loading.
  • 05 No schema, no entity setup. ChatGPT and Google AI Overviews can't see the business at all.

A site built like the top 5%

Why those ones book jobs

  • 01 A real page for each suburb you work in. 25+ pages, each one earning its own Map Pack spot.
  • 02 Three pricing tiers shown on the page. Visitors qualify themselves before they hit a competitor.
  • 03 Tap-to-call bar pinned to the bottom on mobile. Phone always a thumb-press away.
  • 04 Loads in under two seconds. Hand-coded Astro, not a WordPress build.
  • 05 Cited by ChatGPT and Perplexity. Entity description seeded across 12+ platforms.

// pricing

One-off build. Monthly upkeep. Yours from day one.

Three build tiers and three retainer tiers. Pick the build that fits the size of your operation, then the retainer that matches how hard you want to grow. Render runs the same prices with a finish-specific fit-out — full breakdown on the pricing page.

// pool service pricing

One-time site build

A productised Astro site delivered in four weeks. Pick the tier that matches your operation size.

Foundation Build

A$997 one-off

For solo operators — single-suburb focus

  • Up to 12 suburb pages
  • 4 service pages (regular, green pool, repair, one-time)
  • Mobile-first conversion stack
  • Full schema & SEO foundation
  • 3-tier transparent pricing block
  • Live Google reviews integration
  • GBP optimisation + 6 AU directory listings
  • Launch-day Lighthouse 95+ on mobile

Pro Build

A$2,997 one-off

Multi-truck operators / regional dominance

  • Everything in Standard
  • Up to 40 suburb pages
  • 8+ service pages with deep content
  • Multi-region structure
  • 10 launch blog articles (PAA-targeted)
  • Branded service-area map + route diagrams

Monthly maintenance + growth

Month-to-month, no lock-in. Cancel after 90 days and keep the site outright.

Essentials

A$97 /mo

Keep the site safe, fast, and online

  • Hosting + global CDN included
  • Monthly security & performance pass
  • 24/7 uptime & CWV monitoring
  • Backup verification
  • SSL & domain renewal tracked
  • Quarterly health report
  • 2 hours of minor edits / mo

Pro Growth

A$397 /mo

Aggressive growth + AI search dominance

  • Everything in Standard
  • 1 fresh blog article / mo (PAA-targeted)
  • AI search visibility tracking + tuning
  • Citation maintenance across 12+ directories
  • Quarterly competitor & market scan
  • GBP posts (weekly)
  • Priority emergency-fix SLA (4h response)

All prices in AUD. Build is a one-off; maintenance is month-to-month, no lock-in. Cancel any time after 90 days and the website stays yours.

// next step

Want a free audit of your site?

Half an hour on the phone. I run your site through the framework, point out what’s costing you calls, and tell you what’d need to change. Not a pitch. If you want one after, ask.